If you’re a CIO or CDO or you’re responsible for enterprise architecture, customer data or master data management (MDM), you’re undoubtedly under tremendous pressure. It’s on you to employ data strategically and cost effectively, so you can speed up your digital business transformation, innovation and growth. You’re responsible for leading a range of key initiatives, including digital, loyalty, customer experience, compliance and privacy and consent management.
Unfortunately, your current legacy customer data management system is holding you back. Customer data silos and rigid, constrained and slow MDM systems make it way too time consuming, costly and difficult to meet all your urgent imperatives. That’s why data innovators turn to Reltio.
We provide a new approach that enables your team to break through the constraints of your existing systems and architect a data strategy for the future. Our modern data platform enables you to truly unlock the value of your customer data, and we give your business tremendous agility. Out of the box, Reltio Connected Data Platform supports real-time operations at scale for 1000s of users.
Reltio Connected Data Platform is a SaaS data management platform built on a cloud-native, big data architecture that features graph technology and machine learning. With this platform, you can aggregate, refine, reconcile and relate data from hundreds of sources. It enables you to create Connected Data Platform Profiles that deliver a trusted, rich and connected view of your customers, while simplifying data management.
"A key to CarMax’s strategy is to deliver omnichannel connected customer experiences, which requires a strong data foundation and customer experience processes working in concert. In an environment where we have so many different sources of data to leverage, it was critical that we had a single source of truth across the enterprise for Customer 360 and Vehicle 360 information that can be shared across all of our functions. Now that we have a multi-domain master data management (MDM) platform which delivers data in real-time, at scale, we’re able to provide connected customer experiences across all touchpoints. We’ve also been able to pivot quickly to meet the changing needs of our customers during the pandemic by offering new services like curbside pickup."
GAUTAM PURANIK, Chief Data Officer & Head of Business Analytics and Strategy, CarMax
Move Beyond MDM to Connected Data Platform Profiles
Break free from legacy master data management (MDM) systems. Use Reltio Connected Data Platform to deliver holistic, up-to-date and actionable customer profiles that incorporate insights from transactions, interactions, relationships and more. Drive hyper-personalization at scale and improve decision-making across functions by using insight-ready data to fuel your data warehouse, cloud data warehouse, data lake, analytical applications and data science. Enable your machine learning (ML) and artificial intelligence (AI) investments to perform better and deliver richer insights, faster innovation and more business value.