Reltio Powers Consumer Packaged Goods (CPG)

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Thriving in CPG Industry Through Connected Customer Data

Why is Connected Consumer Data important for CPG?

Consumer packaged goods (CPG) executives like you face a number of urgent imperatives and they are relying on connected CPG data to gain a competitive edge. This includes establishing winning direct-to-customer (D2C) initiatives while optimizing customer interactions across all your channels, departments, accounts, stores, and brands. For all of these efforts, the ability to harness quality, connected customer profiles represents a make-or-break factor in your success. That’s why innovative CPG businesses count on Reltio. We provide the connected customer data that enables you to deliver hyper-personalized and connected experiences—across your direct channels and retail accounts.

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Delivering Connected Customer Experiences is Difficult without Connected Customer Data

As an executive in the hyper-competitive CPG space, you understand that delivering connected customer experiences across D2C and retail channels is a bigger determinant of market success than just about any other factor. But delivering these connected experiences is also difficult. Why?

Your ability to improve the customer experience is directly linked to your customer data, but your organization is stuck with disconnected and disjointed data from siloed line-of-business and legacy master data management (MDM) systems that only stifle your progress. You’re left without the business agility, scalability and insight-ready data essential to meet changing business needs.

Is siloed customer data or a legacy MDM system holding you back?

Problem 1

Failing to support the delivery of connected, rewarding omnichannel customer experiences.

Problem 2

Inhibiting your ability to establish effective personalization that can scale your D2C initiatives, which reduces the ROI on your marketing investments and degrades your profits.

Problem 3

Failing to enable effective customer segmentation, which erodes your efficacy and revenues.

Problem 4

Leaving you struggling to comply with regulations, reporting requirements and privacy laws, which exposes your organization to significant risks and penalties.

Reltio Delivers Connected Data Platform Profiles that Enable Winning Experiences

Chief data officers, chief information officers and marketing and sales leaders at innovative CPG companies trust Reltio. With the Reltio SaaS platform, you can effectively manage the data you need, whether it originated in internal applications, third-party data feeds, omnichannel transactions, interactions or social media.


Deliver hyper-personalized experiences that increase engagement, differentiate your products and services, cement customer loyalty and maximize revenues. Enrich customer profiles with real-time behavioral, social and IoT data

Move Faster

Leverage a SaaS deployment so you can get up and running quickly and avoid disruptive upgrades. Quickly and easily add new customer profile attributes and new data sources


Get a single source of customer data that enables unified auditing and tracking of data access, and efficient control over communication details and preferences

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“Shiseido is undergoing a rapid digital transformation journey. Shifting from a product-centric to a customer-centric approach, Shiseido aims to drive personalized customer experiences to its millions of customers across the globe, while always respecting their privacy.”

OMER IQBAL, SVP, Digital Center of Excellence at Shiseido

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Maximize the Value
of Connected Data Platform Profiles

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Deliver Connected Omnichannel Experiences

Reltio Connected Data Platform enables teams from across your organization to use connected customer data, so they can scale their ability to deliver hyper-personalized experiences, every time, across all channels. Gain real-time insights you need to increase responsiveness and resolve consumer issues.

Gain 360° Views of Contacts, Accounts, and Multi-dimensional Relationships

Reltio Connected Data Platform enables you to leverage cohesive data as well as graph technology and analytics to uncover the many-to-many relationships between contacts, retail accounts, products, brands, locations and more. Establish current, contextual hierarchies of accounts, distributors and partners, so your teams can more effectively navigate complex organizational structures, and reach the right influencers and decision makers at the right time.

Leverage Customer Insights to Power Optimized Products, Packaging and Placement

Harness connected data platform profiles to gain holistic insights on customer experiences, including product reviews, support queries, social interactions for optimization of products, services, marketing, pricing, packaging and more.

Realize Strong ROI on Your Marketing Investments

Get improved visibility into customer behaviors, product interests and channel preferences, so you can optimize marketing strategies and tactics, and maximize the long-term value of customer relationships.

Improve Revenue With Targeted Selling

With Reltio Connected Data Platform, you can converge data from multiple internal and external data sources, including third-party data subscriptions, social channels, IoT and more. Thousands of aggregated attributes are available for precise segmentation and targeting.

Balance Engagement and Consent

With Reltio Connected Data Platform, your team can maximize personalization while more efficiently adhering to customers’ privacy preferences and relevant compliance requirements. Centralized customer data and unified, smart controls, enables comprehensive consent management, efficient auditing and effective tracking of data access, helping you meet regulatory requirements like General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA).

How You Benefit

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  • Optimize customer experiences across channels
  • Boost customer acquisition, retention and lifetime value
  • Define innovative new offerings
  • Maximize ROI of marketing spend
  • Enhanced business strategies with marketing insight

Ready to see it in action?

Get a personalized demo tailored to your
specific interests.