To market to, sell to, serve, and retain customers, your teams need access to a complete view of customer accounts, including large accounts with subsidiaries, and multiple customer contacts, their preferences, including consent and communication preferences. They may need access to the products and services purchased, their most up-to-date contracts, entitlements, tenants, support tickets, and feature requisitions, etc. They may also need a complete view of prospect accounts and contacts, their interests and their preferences, enriched with third party data.
However, if you’re stuck with disconnected, disjointed and siloed customer data or you're using a legacy master data management (MDM) system, you may feel like you're operating at a snail's pace. You’re left without the business agility, enterprise scale and insight-ready data you need to deliver connected customer experiences and bring big ideas to life.
Is siloed customer data or a legacy MDM system holding you back?