Gartner defines Master Data Management (MDM) as a "technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise's official shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies, and chart of accounts."
The digital economy requires organizations to be responsive and have a master data management platform that is connected, scalable, and supports real-time operations. This requires more advanced data management strategies and tools, that traditional MDM solutions fall short.
Reltio is next-generation MDM. It offers best in class Master Data Management capabilities, including Identity Resolution, Data quality, Dynamic Survivorship for contextual profiles, Universal ID across all your operational applications, Hierarchies, and Graph to manage relationships, Progressive stitching to create richer profiles, and Governance capabilities.
By making Reltio next-generation MDM the cornerstone of digital transformation initiatives, Innovative Global 2000 companies are leveraging data to unlock new opportunities, including support for new business models, hyper-personalized customer engagement, and using artificial intelligence for actionable insights.
Download our checklist to compare the capabilities of Legacy MDM vs. Reltio next-generation Master Data Management platform. Learn how you can improve your Data Management strategy and boost business growth today.
What differentiates Legacy Master Data Management from Reltio’s Master Data Management Solution?
The differentiation between the legacy master data management system and Reltio’s cloud-native MDM can be boiled down to three areas. Legacy master data management platforms are too slow, they lack the ability to scale effectively and they are too rigid to respond to changing business needs in near real-time.
Reltio’s next-generation MDM solution is a highly secure and compliant cloud-native data platform. It is available on day one so you can go live very quickly and all updates are pushed without any disruptions.
Reltio allows you to quickly onboard new data sources or connect to a new system. You can also add or remove an attribute on a fly without downtime.
It enriches 1000s of attributes with:
- Relationships and hierarchies across people, products, and places with connected graph technology.
- Omnichannel Transactions and Interactions including functions, channels brands, and geographies
- Actionable Insights from Data Science and Analytics including preferences, behavior and intent
Consent & Communication Preferences with configurable workflows, reference data, task management, granular audit trails, and support for regulations such as GDPR and CCPA.