Reltio Powers
Privacy and Consent
Keys to Great CX: Balancing Hyper-Personalization with Privacy, Trust and Compliance
Reimagine Customer Data for Privacy & Consent
Trust is a critical part of the customer experience. Your customers expect the brands they trust to honor their communication preferences and comply with relevant privacy laws, such as the EU General Data Protection Regulation (GDPR) and the California
Consumer Privacy Act (CCPA). Plus, you need to act fast to avoid fines and other penalties.
Solution Brief: General Data Protection Regulation (GDPR)
Are Legacy Data Management Approaches Hindering Your Privacy and Consent Initiatives?
As a data leader in a complex organization, it’s not easy to promptly respond to customers’ requests to exercise their right to be forgotten or to opt-out of communications. You may be struggling with disjointed and disconnected customer data that’s scattered across dozens, hundreds or even thousands of systems. Or you’re stuck with a legacy data master data management (MDM) system that holds you back from acting as quickly as your customers expect.
What You Need to Succeed
To simplify compliance with privacy laws, consent and communication preferences, you need a new approach to managing customer data. You need connected customer data that is continuously updated.
You need to operate with a single source of customer information that blends profile, interaction and transaction data from all sources, along with data governance and traceability capabilities. To comply with customer preferences and privacy mandates, you must bring together all your different systems and channels to create a consolidated view of customers.
Reltio Connected Customer 360 Powers Efficient, Consistent Compliance
With Reltio Connected Customer 360, you can wake up from the nightmare of customer data sprawl, and more easily, efficiently and consistently comply with current and emerging regulations as well as customer consent and communication preferences.
With the Reltio platform, you can reimagine the way you comply with privacy laws and consent requests. The platform enables you to aggregate, refine, reconcile and relate data from hundreds of sources. You can create Connected Customer 360 Profiles that deliver a trusted, rich and connected view of your customer data. The platform simplifies customer data management and makes it fast and easy to respond to customers’ consent and communication preference changes.
“Reltio has the most impressive 360-view out-of-the-box that we saw. Reltio leverages machine learning to continuously monitor and improve master data consistency, accuracy, and manageability. Its artificial intelligence engine uncovers patterns, detects anomalies, and assists data stewards by making them more efficient”
– William McKnight
How Reltio Can Help
- Harness powerful governance controls
- Establish contextual, relationship-based visibility
- Gain granular visibility and control
- Leverage complete traceability
