Retailers are working hard to deliver hyper-personalized connected customer experiences across human and digital interactions—across channels, departments, stores and brands. MDM in retail is becoming a hot topic.
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How and Where Data Can Bring Customer Journey Maps to Life
Delivering Connected Customer Experiences is Difficult without Connected Customer Data
In retail, delivering connected customer experiences across channels is a bigger determinant of market success than just about any other factor. But it’s also difficult. Almost half of the respondents in a recent survey said improving customer experience was extremely challenging. Why?
Your ability to improve the customer experience is directly linked to your customer data. Are siloed customer data or legacy master data management approaches holding you back?
Failing to deliver connected, rewarding omnichannel customer experiences.
You are delivering disjointed and frustrating customer experiences because web, mobile, store and service channels rely on distinct data sets.
Failing to get strong ROI on your marketing investments, degrading profits.
Your offers, outreach and interactions aren’t personalized, so shoppers don’t buy, and your marketing campaigns don’t deliver positive results.
Failing to segment customers effectively, which can increase customer churn and erode revenues.
You want to take advantage of new types of data to better segment customers, but rigid, disjointed systems are holding you back from easily adding this data to your customer profiles.
Failing to comply with privacy laws and customer communication preferences, leaving the business exposed to fines and eroded loyalty.
You find it difficult to comply with privacy, consent and communication preferences —leaving your retail business exposed to customer churn, fines and a tainted brand reputation.
"It would be impossible to deliver on our personalization at scale initiative with a legacy MDM system.
Reltio Connected Customer 360 provides us with a mission-critical customer data foundation. It powers our Customer Data Platform with connected customer data for precise targeting and personalized customer journeys. Our vision is to power all our enterprise systems with not just a global customer ID, but customer profiles enriched with transactions, interactions and relationship information. "
- Vice President, Marketing Technology,
Reltio Powers Connected Retail Experiences with Connected Customer 360 Profiles
Innovative retail brands trust Reltio for mdm in retail. The Reltio cloud-native master data management SaaS platform delivers connected customer data that enables retailers to better understand their customers and gain the insights that fuel connected experiences. Reltio enables your retail business to combine disparate data sources and establish a connected customer 360 profile including relationships, transactions, interactions, preferences, histories, and more.
Boost customer acquisition, retention and LTV by creating connected and consistent customer journeys across touchpoints
Accelerate revenue from new business ideas and prevent revenue leakage by reimagining business processes
Simplify compliance with GDPR, CCPA and emerging regulations for customer consent and communication preferences
Hyper-personalize Engagement Throughout Your Customer's Journey
Deliver connected customer experiences
Gain new depths of insights into customers in order to deliver hyper-personalized offerings and experiences, so you can more effectively optimize every interaction.
Maximize customer loyalty
Deliver the convenience, speed and ease customers expect. Provide the personalized, differentiated services that delight customers and strengthen loyalty.
Maximize marketing ROI and profits
Stop wasting money on spray-and-pray tactics. Gain the insights needed to personalize messages and offers. Maximize marketing efficacy, so you can boost revenues while reducing acquisition costs.
Innovative Brands Trust Reltio Connected Customer 360 to Win in the Experience Economy
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