Retail and consumer packaged goods (CPG) companies are at the forefront of digital transformation due to constantly changing consumer behavior and expectations. 70% of retail and CPG firms report that they struggle using data to manage consumer interactions. Responsive data platform helps alleviate these challenges and provides a foundation for retail & CPG firms to become more agile and hyper-personalized consumer interaction across all channels.
Aberdeen knowledge brief based on recent research suggests:
“Firms using a responsive data platform to unify consumer insights enjoy 46% greater annual improvement in consumer retention rates while growing their profit margin by 59% more than others without such a platform.”
Download this Aberdeen knowledge brief for more research and insights on how data-savvy Retail and CPG firms are accelerating the digital transformation to maximize shopper loyalty and grow customer wallet share.
Key research covered in the report are:
- Top 5 Challenges impacting the ability to better manage customer data
- Key KPI and ROI of unifying consumer data
- Recommendation of key capabilities of Responsive Data Management to hyper-personalized customer activities