Aberdeen Report on key data challenges and how data-savvy retail and CPG organizations are using data to hyper-personalized their customer journey
Analyst Report

Digital Transformation in Retail & CPG: How to Manage Data to Get Hyper-Personalization Right

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Retail and consumer packaged goods (CPG) companies are at the forefront of digital transformation due to constantly changing consumer behavior and expectations. 70% of retail and CPG firms report that they struggle using data to manage consumer interactions. Responsive data platform helps alleviate these challenges and provides a foundation for retail & CPG firms to become more agile and hyper-personalized consumer interaction across all channels.

Aberdeen knowledge brief based on recent research suggests:

“Firms using a responsive data platform to unify consumer insights enjoy 46% greater annual improvement in consumer retention rates while growing their profit margin by 59% more than others without such a platform.”

Download this Aberdeen knowledge brief for more research and insights on how data-savvy Retail and CPG firms are accelerating the digital transformation to maximize shopper loyalty and grow customer wallet share.

Key research covered in the report are: 

  • Top 5 Challenges impacting the ability to better manage customer data
  • Key KPI and ROI of unifying consumer data 
  • Recommendation of key capabilities of Responsive Data Management to hyper-personalized customer activities