In the experience economy, data is the bedrock foundation of your ability to deliver optimal customer interactions. However, with disparate data silos and rigid, slow legacy master data management (MDM) systems, your foundation will be shaky. With these legacy systems, teams can’t truly understand customers and their needs, and therefore lack the ability to anticipate and respond to those needs. Fortunately, Reltio can help.
We deliver the connected customer data that powers hyper-personalized and connected experiences—across all your channels, teams and brands. Reltio Connected Data Platform is a SaaS data management platform that enables you to aggregate, refine, reconcile and relate data from hundreds of sources. With this platform, you can establish Connected Data Platform profiles based on relationships, transactions, interactions, preferences, histories and more.
“As we’ve evolved into the age of the customer, and we’re moving away from product-based marketing to really trying to engage with the customer and become a segment of one, you need to have data management capabilities that are responsive to the customer. That can react in real-time and really help create experiences where the customer feels like they are known by the organization.”
JIM LALONDE, Managing Director, Accenture Interactive
Reltio Connected Data Platform enables your team to integrate hundreds of internal and external data sources and establish holistic, up-to-date and actionable customer profiles. With the platform, you can leverage cohesive data as well as graph technology and analytics to uncover relationships between consumers and products, customers and employees, locations, family members, channels, social interactions, organizational affiliations and more.
Reltio Connected Data Platform enables your team to integrate hundreds of internal and external data sources and establish complete customer profiles. With the platform, you can leverage cohesive data as well as graph technology and analytics to uncover relationships between consumers and products, locations, family members, channels, social interactions, organizational affiliations and more.
Deliver Consistent, Optimized Experiences Across Channels
With the platform, you can track and optimize interactions across all channels, whether online, in store or on mobile apps. With this visibility, your teams can better understand prospect and customer needs throughout their lifecycle, including as they evaluate, compare and buy products. Empower sales, marketing and service staff to deliver consistent, seamless experiences across all channels and at every touchpoint.
Deliver Hyper-personalized Experiences that Boost Satisfaction
With Reltio Connected Data Platform, you can establish comprehensive customer and market insights, and then gain the ability to act on these insights in real time to deliver optimized, hyper-personalized experiences. Based on complete, current insights, you can do more granular, targeted segmentation and deliver hyper-personalized customers interactions, messages, promotions and more.
Foster Collaboration Across Teams and Departments
Reltio Connected Data Platform enables you to leverage workflow and collaboration capabilities that help your organization capitalize on the knowledge and learnings of staff throughout the organization. The platform enables sales, marketing, support and service teams to work from a single platform that has consistent, accurate information, while enabling tailored, role-based access and visibility. The platform can automatically share and synchronize information with other applications, helping ensure users get the right data at the right time.
Watch the on-demand demo for CPG and Retail: Getting ready for the "New Normal" with Reltio Connected Customer 360