Reltio for

Digital & Marketing Professionals

Connected Customer Data to Drive Hyper-personalization, Power Marketing Strategies, and Simplify Compliance

Holistic, up-to-date and actionable customer profiles are the foundation upon which all your marketing efforts are built. Targeted promotions won't succeed and relationships won't grow if your marketing team doesn’t have connected customer  360 profiles.

Top marketing teams at some of the world’s most innovative and admired brands rely on Reltio to optimize customer experiences and marketing results. Reltio Connected Customer 360 is a SaaS platform built on a cloud-native, big data architecture that features graph technology and machine learning. This platform enables you to aggregate, refine, reconcile and relate data from hundreds of sources. With Reltio Connected Customer 360, you can create a trusted, detailed and integrated view of your customers.

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“End-to-end visibility is a hallmark of becoming digital and having access to that information that’s timely, valid, accurate, and also applicable towards a business process or towards an analytical outcome is really the value proposition that we see solutions like Reltio bring to the marketplace. … A platform like Reltio not only allows for data aggregation but also the synthesis of data so you can see unique relationships and emerging strategic partnerships apart from mitigating risk in your supply network. ”

– John Ferraioli, Managing Director at Deloitte

Establish Complete, Connected Customer Profiles

Reltio Connected Customer 360 enables your team to integrate hundreds of internal and external data sources and establish complete customer profiles based on interactions, transactions, channel preferences, behaviors, credit score and many other attributes. Through our partnerships, we make it fast and easy to leverage data from such third-party providers as Dun & Bradstreet, LexisNexis, and IQVIA. Reltio Connected Customer 360 enables you to track interactions across all channels, whether online, in store or on mobile apps. With this visibility, your teams can better understand prospect and customer needs throughout the buying cycle, including as they evaluate, compare and buy products.

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Deliver Winning Experience at Every Touch Point

Gain 360° Views of Customers and Relationships

Reltio Connected Customer 360 enables you to leverage cohesive data as well as graph technology and analytics to uncover relationships between consumers and products, locations, family members, channels, organizations, and more. With this platform, you can group individuals into households based on relationships and profile attributes, and identify influencers in your target segments.

Deliver Hyper-personalized Experiences

Reltio Connected Customer 360 generates rich, dynamic customer profiles that change as your brand’s relationship with your customers grow. Based on complete, current intelligence, you can do more granular, reliable segmentation and deliver tailored interactions, messages, promotions and more. Empower sales, marketing and service staff to deliver consistent, seamless experiences across all channels, and at every touchpoint.

Gain Insights for Optimizing Marketing Investments and Results

Reltio Connected Customer 360 delivers the unified, closed-loop intelligence that powers continuous learning and optimization of strategies, investments, and tactics. Focus marketing expenditures on the specific customers, channels and programs that yield maximum return on investment. Harness machine learning and predictive analytics to track metrics like churn propensity, lifetime value, and social sentiment. Identify optimal cross-sell and up-sell opportunities to maximize your return on marketing investments.

Balance Engagement and Consent

With Reltio Connected Customer 360, your team can maximize personalization while efficiently adhering to customers’ privacy preferences and relevant compliance requirements. By centralizing customer data and offering intelligent controls, the platform enables comprehensive consent management, efficient auditing, and granular tracking of data access, helping you meet such regulatory requirements as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).