Reltio For Digital & Marketing Professionals
Mastering the Data-Driven Digital Economy
As a marketing professional, you're working hard to boost marketing results. You want to be data-driven. You want to hyper-personalize offers at scale across all touchpoints. But, it's difficult with disjointed, disconnected customer data. Targeted promotions won't succeed and relationships won't grow if your marketing team doesn’t have connected customer 360 profiles for segmentation and personalizing offers at scale.
Top marketing teams at some of the world’s most innovative and admired brands rely on Reltio Connected Data Platform to drive hyper-personalization at scale. They have access to holistic, up-to-date and actionable customer profiles to segment customers and personalize offers across touchpoints. They are optimizing customer experiences and boosting conversion rates.
“End-to-end visibility is a hallmark of becoming digital and having access to that information that’s timely, valid, accurate, and also applicable towards a business process or towards an analytical outcome is really the value proposition that we see solutions like Reltio bring to the marketplace. … A platform like Reltio not only allows for data aggregation but also the synthesis of data so you can see unique relationships and emerging strategic partnerships apart from mitigating risk in your supply network. ”
JOHN FERRAIOLI, Managing Director at Deloitte
Create Connected Data Platform Profiles to Boost Conversion
Reltio Connected Data Platform enables your team to integrate hundreds of internal and external data sources and establish complete customer profiles based on interactions, transactions, channel preferences, behaviors, credit score and many other attributes. Through our partnerships, we make it fast and easy to leverage data from such third-party providers as Dun & Bradstreet, LexisNexis, and IQVIA. Reltio Connected Data Platform enables you to track interactions across all channels, whether online, in store or on mobile apps. With this visibility, your teams can better understand prospect and customer needs throughout the buying cycle, including as they evaluate, compare and buy products.
Deliver Winning Experiences at Every Touch Point with Connected Customer Data
Gain 360° Views of Customers and Relationships
Reltio Connected Data Platform enables you to leverage cohesive data as well as graph technology and analytics to uncover relationships between consumers and products, customers and employees, locations, family members, channels, organizations, and more. With this platform, you can group individuals into households based on relationships and profile attributes, and identify influencers in your target segments.
Deliver Hyper-personalized Experiences at Scale
Reltio Connected Data Platform creates holistic, up-to-date and actionable customer profiles that improve as your brand’s relationship with your customers grow. Refine segmentation and deliver hyper-personalized interactions, messages, promotions at scale. Empower sales, marketing and service staff to deliver consistent, seamless and winning experiences across all channels, and at every touchpoint.
Gain Customer Insights to Drive Engagement
Reltio Connected Data Platform delivers the customer data you need to power continuous learning and optimization of strategies, investments, and tactics. Focus marketing expenditures on the specific customers, channels and programs that yield maximum return on investment. Harness machine learning and predictive analytics to track metrics like churn propensity, lifetime value, and social sentiment. Identify optimal cross-sell and up-sell opportunities to maximize your return on marketing investments.
Balance Engagement and Consent
With Reltio Connected Data Platform, your team can maximize personalization while efficiently adhering to customers’ privacy preferences and relevant compliance requirements. By centralizing customer data and offering intelligent controls, the platform enables comprehensive consent management, efficient auditing, and granular tracking of data access, helping you meet such regulatory requirements as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).