Fulton Bank improved customer experience and operational efficiency, streamlined customer experience and reduced risk with Reltio’s cloud-native Connected Customer 360 platform, resulting in customer growth.
"Providing a connected experience for our customers is paramount. Our goal is to leverage customer intelligence across the organization – from the customer-facing team to digital channels to back office processes – in order to deliver a unified and streamlined customer experience. We had to think beyond traditional master data management to understand customers' transactions and interactions. By implementing Reltio's cloud-native Connected Customer 360 platform, we are looking to drive delightful customer experiences, resulting in customer growth, operational efficiency, and reduced risk."
– Gotham Pasupuleti, Vice President of Customer Data Delivery, Fulton Bank, N.A.