L'Oréal's Data-Driven Transformation to Capitalize on the Direct to Consumer Channel

In today’s world, with store closures and social distancing guidelines, direct to consumer transformations are more important than ever. Luxury brands must build intimate relationships with consumers, who want personalized services and exclusive products. Brands are moving to direct to consumer (D2C) to provide unique and connected experiences, online and in stores, to stay ahead of their competitors.

During this 30-minute on-demand session, L’Oréal and Reltio discuss how brands and retailers can design and implement their data-driven direct to consumer transformation, and share ways in which customer loyalty and value can be increased through D2C digital channels.

Watch this interactive session to learn:

  • Why direct to consumer is critical now more than ever and how to get started
  • What are the key considerations while designing and delivering a connected consumer journey
  • How to leverage data to personalize experiences in real-time

Shree Seshan, Director of IT Digital Data Management and Strategy at L'Oréal, is responsible for data management and strategy and enabling data-driven marketing. During this session, Shree dives into the key reasons and determining factors that led L'Oréal to a direct to consumer transformation to support both in-person and digital experiences, how L'Oréal got started, and how it evolved the business.

You'll also learn why Shree says "Data is an organization’s most valuable asset, but it is frequently underutilized. Any business transformation must be built on a strong data foundation. That starts with accurate, accessible, complete, and connected data. With the right data in place, organizations can make business decisions based on insights by applying analytics, artificial intelligence (AI) and machine learning (ML).”

Shree Seshan

Shree Seshan
Director of IT Digital Data Management and Strategy, L'Oréal

Swati Sinha
Senior Director of Product Marketing, Reltio