With the emergence of new channels of commerce new data challenges and competition arise. Customers demand choice and personalization. Retailers need better customer understanding to meet this expectation. IT continues to look for ways to improve efficiency, cut costs and keep up with business requirements.
CUSTOMER-CENTRIC COMPANIES RELY ON RELTIO
Reltio Cloud helps companies to understand the complex and dynamic relationships between various data entities. Data objects include consumers, family members, channels, products, services and locations. Reltio’s modern data management helps drive the right engagement through the right channel and enables companies to personalize experiences for the best positioning of the products.
UNDERSTAND CONSUMER’S NEEDS THROUGHOUT THE JOURNEY – PRE, DURING & POST PURCHASE
Reltio helps understand customer needs as they evaluate, compare or buy products in today’s multichannel engagement model. Omnichannel support for marketing, sales and service activities require uniform and complete customer understanding. Delivering consistent information across departments, across channels and throughout the consumer journey is essential for a good customer experience. This is possible only when there is a single source of truth for reliable customer data. Reltio Cloud data-driven applications provide:
- Detailed views of customer with complete profile, interaction and transactional data converged from multiple internal and external sources
- Accurate consumer segmentation based on granular attributes
- Consistent omnichannel customer experience
- Key influencer identification based on market segment or geography
- Householding various individuals by uncovering relationships
- Linking of anonymous interactions with identified consumer profiles
Reltio Cloud provides a perfect platform to centralize the representation of consumer information across multiple lines of business, channels and departments.