Q&A with Rob Fuller of Accenture Interactive In May 2020, I sat down with Rob Fuller, Customer Data Orchestration Practice Lead at Accenture Interactive, for a conversation about a timely topic: Customer Experience. At seven weeks into the COVID-19 pandemic, where shelter in place was mandated in many communities and all-but-essential businesses shut their doors,... Read More
Improved customer experience (CX) is a key driver in the digital economy, and having optimal multi-domain Master Data Management (MDM) is a core prerequisite for delivering great CX. First, MDM underpins your ability to get insights into the following: Customer identity Customer hierarchies Customer locations Customer transactions Customer footprint on websites Customer footprint on social... Read More
We have some exciting news to share! I’m thrilled to announce that Chris Hylen is our new CEO. Check out the news release to learn more. I’m so proud that we hit this important milestone in Reltio’s journey as a company. When I look back in time, there were so many pivotal moments... Read More
At Reltio, we work with the world’s leading brands to enable omnichannel connected customer experiences. These brands understand how, where and when customers want to engage along the customer journey. They enable customers to seamlessly stop their engagement in one channel and pick up where they left off in another channel. They seamlessly enable multiple... Read More
POV on Twilio’s $3.2B Acquisition of Segment Twilio as an acquirer is not a surprise because Twilio is positioned as a Customer Engagement Platform for voice and messaging but did not have any coverage for data. Segment is a Customer Data Platform (CDP) player that focuses exclusively on person data. Its target audience are... Read More
Master Data Management in the Time of COVID-19 In coping with the COVID-19 pandemic, the medical community has had to adapt to a fluid situation. New scientific information is published daily. Provider roles shift with changing patient loads. Safety measures are refined frequently. And the preferences and expectations of healthcare professionals (HCPs) and healthcare organizations... Read More
In today’s experience economy and in the age of digital transformation, there are two distinct ways you can use modern master data management (MDM) to drive positive business outcomes: Automate existing business processes so you can increase operational effectiveness, cut costs, reduce risk and drive incremental growth Develop new data-driven revenue streams that result in... Read More
Reltio Master Data Management (MDM) Training Refreshed and Ready for You Refarkle isn’t a word. It should be. Early in my career, I took a plan to the CEO of my company and I could tell he liked it, but I could also tell he wasn’t entirely happy with it. He told me I needed... Read More
Master Data First Who could’ve imagined that within a few months, the words “out of stock” would be on the lips of almost every consumer? The average consumer of health and personal care products may still not know how a well-oiled supply chain works. But, in the wake of the COVID-19 pandemic, we all... Read More
We Answer Your Top 12 Questions about Migrating from Legacy MDM to Innovative MDM Data leaders and architects want to accelerate their company’s digital transformation and enable connected customer experiences with connected data. But, many are held back because outdated master data management tools are slow, rigid and constrained. If this sounds like your... Read More
To say that the travel and hospitality industry has been challenged by the global COVID-19 pandemic epitomizes understatement. Cataclysmic is more like it. The ripple effect has been more a tsunami. One of Reltio’s Core Values is that we view customers as people, not companies. Restaurants, hotels and lodging, and transportation services collectively employ... Read More
Manish and I have been spending time recently sharing our wonderment and gratitude at the outcomes delivered during this crazy year. We are both humbled by your commitment to the company and the amazing progress we have made as a team. We are proud of our employees, customers, and partners. We have a lot... Read More
Your business’s master data management implementation style largely depends on your organizational structure and your business needs. Master data management (MDM) exists to break down functional data silos, and technology advances now provide clean, validated data sourced from and catering to multiple domains in real-time. But technology often isn’t the main stumbling block to breaking... Read More
The difference between master data vs reference data seems simple enough based on definitions. Most will tell you that reference data is a subset of master data, and it is, sort of. Master Data: The information that you share across your enterprise to analyze and drive business processes for operational efficiency. Reference Data: Stable and... Read More
Left to their own devices, your finance, marketing, and supply chain departments will all come up with different ways to organize their data. Likely, they don’t even define essential business terms like ‘customer’ the same way, which makes coordinating information across departments impossible. To create master data that shows connections across functions and provides a... Read More
What pejoratives can I apply to 2020 that haven’t already been used…and are suitable for the company blog and LinkedIn? The best ones have been exhausted; and aren’t we all just a little exhausted? But the challenges of 2020 make it more important to identify and appreciate what went right because of the extraordinary challenges... Read More
Chief Data Officers, Chief Information Officers, Enterprise Architects and other data professionals shopping for a master data management (MDM) solution may want expert advice. Identifying and “short-listing” MDM software providers is a common and smart starting point. One sounding board is an IT research and advisory firm. The largest among these technology tastemakers is Gartner,... Read More
Why do we need master data management? For most businesses, poor data quality and organization is the biggest barrier to digital innovation. Becoming truly data-driven requires continually resolving issues with disconnected, disjointed, and inaccurate data. Staying ahead in the experience economy requires continually using new data sources to hyper-personalized your customer interactions. Competing and thriving... Read More
Data is your business’s most important asset in a digitized world. It drives decision-making at every level of business. It also powers your real-time operations across digital channels and human interactions such as call center and sales so you can deliver omnichannel connected customer experiences and boost NPS scores. Real-time data-driven decisions give your business... Read More
MDM technology has advanced leaps and bounds in the last five to 10 years to keep up with business trends and digital transformation. The best practices many businesses centered their ERPs and customer data systems on now severely limit their agility and ability to use emerging data sources for competitive advantage. Organizations that think mastering... Read More