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Improved customer experience (CX) is a key driver in the digital economy, and having optimal multi-domain Master Data Management (MDM) is a core prerequisite for delivering great CX.
First, MDM underpins your ability to get insights into the following:
- Customer identity
- Customer hierarchies
- Customer locations
- Customer transactions
- Customer footprint on websites
- Customer footprint on social media
- Customer preferences
- Customer privacy and data protection settings and rights
Second, MDM gives you the insight into how to provide a tailored product experience by managing the data supply chain from your suppliers/vendors to each of the customer touchpoints by:
- Having your suppliers/vendors syndicate all the product, service and other information that is required by your customers
- Transforming this data into the data structure that fits your customers
- Consolidating all sources relevant for your customers
- Enriching it with your internal competitive information to delight and engage your customers
- Customizing it for each channel where you have a touch point with your customers
- Personalizing and utilizing rich and structured customer insights
Want to learn more?
View this recorded webinar as I walk you through some core concepts of how to approach multi-domain MDM with CX in mind. In a short product demo,
Ramon Chen, chief product officer at Reltio, also shows how you can do this using Reltio Connected Customer 360.
Click here to view the on-demand webinar
Henrik Gabs Liliendahl
Henrik Gabs Liliendahl is a seasoned data quality, data governance, multi-domain MDM and PIM practitioner based in Copenhagen, Denmark. He has worked for nearly 40 years with both IT and business teams at a large range of companies in government, insurance, manufacturing, membership, healthcare, pharma, public transportation and retail. Henrik is also the author of the MDM list (www.mdmlist.com), the definitive list of disruptive MDM / PIM / DQM solutions that are available on market today
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