How to Create Great CX Using the Full Potential of MDM

Improved customer experience (CX) is a key driver in the digital economy, and having optimal multi-domain Master Data Management (MDM) is a core prerequisite for delivering great CX.

First, MDM underpins your ability to get insights into the following:

• Customer identity
• Customer hierarchies
• Customer locations
• Customer transactions
• Customer footprint on websites
• Customer footprint on social media
• Customer preferences
• Customer privacy and data protection settings and rights

Second, MDM gives you the insight into how to provide a tailored product experience by managing the data supply chain from your suppliers/vendors to each of the customer touchpoints by:

• Having your suppliers/vendors syndicate all the product, service and other information that is required by your customers
• Transforming this data into the data structure that fits your customers
• Consolidating all sources relevant for your customers
• Enriching it with your internal competitive information to delight and engage your customers
• Customizing it for each channel where you have a touch point with your customers
• Personalizing and utilizing rich and structured customer insights

Want to learn more?

View this recorded webinar as I walk you through some core concepts of how to approach multi-domain MDM with CX in mind. In a short product demo, 

Ramon Chen, chief product officer at Reltio, also shows how you can do this using Reltio Connected Customer 360.  

Click here to view the on-demand webinar