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Improved customer experience (CX) is a key driver in the digital economy, and having optimal multidomain Master Data Management (MDM) is a core prerequisite for delivering great CX.
First, MDM underpins your ability to get insights into the following:
- Customer identity
- Customer hierarchies
- Customer locations
- Customer transactions
- Customer footprint on websites
- Customer footprint on social media
- Customer preferences
- Customer privacy and data protection settings and rights
Second, MDM gives you the insight into how to provide a tailored product experience by managing the data supply chain from your suppliers/vendors to each of the customer touchpoints by:
- Having your suppliers/vendors syndicate all the product, service and other information that is required by your customers
- Transforming this data into the data structure that fits your customers
- Consolidating all sources relevant for your customers
- Enriching it with your internal competitive information to delight and engage your customers
- Customizing it for each channel where you have a touch point with your customers
- Personalizing and utilizing rich and structured customer insights
Want to learn more?
View this recorded webinar as I walk you through some core concepts of how to approach multidomain MDM with CX in mind. In a short product demo,
Ramon Chen, chief product officer at Reltio, also shows how you can do this using Reltio Connected Customer 360.
Click here to view the on-demand webinar
Back to basics, what’s the difference between #masterdata vs #referencedata? Read the blog by @SNSinha https://bit.ly/2Lq0EIx
#mdm #data101 #masterdatamanegement #Data #datamanagement
The new generation of IT leaders values informed, experienced insight from others in their role. @Gartner_inc Peer Insights delivers that https://www.reltio.com/blogs/in-the-market-for-an-mdm-solution-read-gartner-peer-insights-for-master-data-management/ #nextgencio #masterdatamanagement #mdm #cloudfirst #cloudonly #oraclemdm #ibmmdm #informaticamdm #TIBCOmdm
The new generation of IT leaders values informed, experienced insight from others in their role. @Gartner_inc Peer Insights delivers that https://www.reltio.com/blogs/in-the-market-for-an-mdm-solution-read-gartner-peer-insights-for-master-data-management/ #nextgencio #masterdatamanagement #mdm #cloudfirst #cloudonly #oraclemdm #ibmmdm #informaticamdm #TIBCOmdm
The new generation of IT leaders values informed, experienced insight from others in their role. @Gartner_inc Peer Insights delivers that https://www.reltio.com/blogs/in-the-market-for-an-mdm-solution-read-gartner-peer-insights-for-master-data-management/ #nextgencio #masterdatamanagement #mdm #cloudfirst #cloudonly #oraclemdm #ibmmdm #informaticamdm #TIBCOmdm
The new generation of IT leaders values informed, experienced insight from others in their role. @Gartner_inc Peer Insights delivers that https://www.reltio.com/blogs/in-the-market-for-an-mdm-solution-read-gartner-peer-insights-for-master-data-management/ #nextgencio #masterdatamanagement #mdm #cloudfirst #cloudonly #oraclemdm #ibmmdm #informaticamdm #TIBCOmdm