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Improved customer experience (CX) is a key driver in the digital economy, and having optimal multi-domain Master Data Management (MDM) is a core prerequisite for delivering great CX.
First, MDM underpins your ability to get insights into the following:
- Customer identity
- Customer hierarchies
- Customer locations
- Customer transactions
- Customer footprint on websites
- Customer footprint on social media
- Customer preferences
- Customer privacy and data protection settings and rights
Second, MDM gives you the insight into how to provide a tailored product experience by managing the data supply chain from your suppliers/vendors to each of the customer touchpoints by:
- Having your suppliers/vendors syndicate all the product, service and other information that is required by your customers
- Transforming this data into the data structure that fits your customers
- Consolidating all sources relevant for your customers
- Enriching it with your internal competitive information to delight and engage your customers
- Customizing it for each channel where you have a touch point with your customers
- Personalizing and utilizing rich and structured customer insights
Want to learn more?
View this recorded webinar as I walk you through some core concepts of how to approach multi-domain MDM with CX in mind. In a short product demo,
Ramon Chen, chief product officer at Reltio, also shows how you can do this using Reltio Connected Customer 360.
Click here to view the on-demand webinar
Reltio #Community will soon be here - launching April 28, the Reltio Community is THE place to engage with Reltio customers, partners, users, employees and other #MDM professionals. Questions beforehand? Contact @BT_cdetzel
https://youtu.be/5VMNQSA2tBQ
#bettertogether #mdm
The future of #customerdata is fast approaching, here's how you can get ahead of it. Fascinating insights from @dantemby at Proove on @adage -- https://adage.com/article/DAC/fast-approaching-future-customer-data-and-how-get-ahead-it/2324037
#cx #customer360 #singlecustomerview #mdm
Hey Marketers! Want to streamline the collection of data points for each individual customer? We thought you would.
Here's 7 benefits of identity resolution management to get you started: http://ow.ly/fCaj50E9fxb
#customer360 #customerdata #customermdm #customersingleview
Brands build #loyalty by delivering real-time personalized experiences. But you first need to get past the challenges of #fragmenteddata. Get there with #unified #reliable #realtime data -- https://youtu.be/id2UTI-ptNc
#mdm #brandloyalty #customerexperience #googlecloud