Reimagine Customer Data for Customer-centric Transformation
Customers expectations have changed. In the experience economy, your organization can’t afford to deliver disjointed and disconnected customer interactions across digital and human touchpoints that lack personalization. Customers won’t settle. They’ll look elsewhere. It is more critical than ever to move away from internal, service- and product-centric approaches and put customers at the heart of your operations.
“As we’ve evolved into the age of the customer, and we’re moving away from product-based marketing to really trying to engage with the customer and become a segment of one, you need to have data management capabilities that are responsive to the customer. That can react in real-time and really help create experiences where the customer feels like they are known by the organization.”
JIM LALONDE, Managing Director, Accenture Interactive
Legacy Systems Impede Your Shift to Customer-centricity
Your personalization initiatives require you to recognize your customers and understand their holistic relationship with your business. But it’s not easy to do that in real time and at scale.
Are you stuck with disconnected and disjointed customer data from multiple channels, brands and lines of business or slow, constrained, and rigid legacy master data management (MDM) systems?
If so, you’re not equipped to deliver business value fast and your digital and human interactions will disappoint your customers.
What You Need to Succeed
Reimagine what’s possible when you break away from the constraints of your existing systems. To establish customer-centric operations, you need to get a trusted view of your customers.
You need to get rich, holistic and connected customer profiles that digital and in-person teams can use to power all customer interactions, across all touchpoints. You need a unified source of customer information that blends profile, omnichannel interaction and transaction data as well as unlocks the value of customer relationships.
Finally, you need a cloud-native platform, with a powerful set of out-of-the-box capabilities, that empowers—rather than stifles—your organization’s speed and agility.
Reltio Connected Data Platform Powers Customer-centricity
Reltio Connected Data Platform is a SaaS platform built on a cloud-native, big data architecture that features graph technology and machine learning. The Reltio platform can aggregate, refine, reconcile and relate data from hundreds of sources, while delivering continuously optimized performance. Power your digital and human customer interactions as well as your data science and machine learning initiatives with connected customer data that’s designed for the experience economy.
How Reltio Can Help
Drive hyper-personalization at scale
Connect digital and in-store experiences
Discover & unlock the value of relationships
Unlock your data’s value with our advanced capabilities