KEY Opinion LeADer Management
Identify thought leaders and build mutually beneficial relationships
Life Sciences Key Opinion Leaders (KOLs) or Thought Leaders are used for a variety of contracted services ranging from clinical trial investigators, national, regional and local speakers, and as consulting advisors for R&D and commercial needs.
Most life sciences companies have a pool of KOLs that they use for contracted services, but typically do not have consistent or reliable processes to evaluate the KOLs to determine if they are the best possible candidates. By deriving multi-faceted views of KOLs encompassing their expertise, communities of practice, influence, social networks, and history of interactions, companies can use a data-driven approach to optimize selection, and ongoing management.
BRING ALL DATA TOGETHER, RELIABLY
Reltio's data-driven KOL Management application brings together data from multiple internal, third party, public and social sources to identify key influencers and to uncover relationships, not just between people and organizations, but products, locations, publications, activities and transactions. Information is continuously cleansed, correlated to form a reliable data foundation for all the variables needed to rank KOLs.
IDENTIFY AND TARGET THE RIGHT CANDIDATES
Use any combination of algorithms and data, including social network analysis (SNA), key online influence (KOI), Pubmed information, affiliations and more. Easily configure weightings, or use Reltio's relevant insights and visualization of demographics and firmographic distribution to easily segment and build the right lists to improve your chances of finding the right KOLs for the right programs.
COLLABORATE ACROSS TEAMS, IN REAL-TIME
KOL Management is not just the responsibility of the marketing or brand teams. It's an enterprise-wide focus. Finding the right KOLs requires access to a convergence of information, with the proper level of role-based access and visibility. Reltio provides built-in annotating, tagging, and voting on data, so every member who has knowledge of KOLs can contribute, and continuously improve tribal knowledge about candidates.
Start FAST, MOVE FASTER
You can rapidly deploy a KOL Management application specific to your industry and domain focus in weeks. Reltio's Data-as-a-Service partnerships with third-party providers such as DarkMatter2BD, offer the best affiliation data in the industry. KOL rankings can be rapidly aligned nationally by territories, and made available by sales region down to the area/district for rapid identification of replacements if needed.
FOLLOW TRENDS AND ADJUST
Track KOL ranking changes through a longitudinal look at increases and decreases in KOL achievement over time. Similar to the way physicians are tracked by new and total Rx share changes, KOL ranking changes over time can be used to identify the KOLs that are the most prolific thought leaders.
BE COMPLIANT AUTOMATICALLY
Reltio's powerful built-in auditing and tracking features, guarantee compliance, and a historical trail for any data merged or updated. Reltio's fine-grained clickstream analysis can even be used to alert you to abnormal data viewing patterns by application users for possible information breach or theft, or used for compliance and efficiency training of how to best use the applications and the data.