The path to digital innovation must be paved with connected customer data. Businesses are experiencing extreme pressure to transform digitally in a way that emphasizes customer-centricity. Being customer-centric is a mindset that’s powered by data that delivers insights on customer behaviors, motivations and preferences. Most companies face challenges because they lack connected customer data. They still rely on legacy... Read More
Back in 2018, knowledge graphs first appeared in the Gartner Hype Cycle for Emerging Technology. Graph Technology provides dramatic improvements in flexibility, enables real-time updates and offers advanced indexing capabilities. There are a number of graph database companies citing the advantages of using standalone graph technology for master data management (MDM). This is because these... Read More
The California Consumer Privacy Act (CCPA), the sweeping piece of legislation designed to enhance the privacy rights of California consumers, was signed into law more than 18 months ago and enacted on January 1 of this year. How is it that many companies doing business in California are still not compliance-ready? This is a bad... Read More
To compete today, it is increasingly vital for your organization to deliver rewarding, hyper-personalized experiences across all your interaction channels. To deliver these experiences, it all starts with customer data. How do you gain the connected, 360 degree visibility you need? Customer data platforms (CDPs), master data management (MDM) systems or something else? This blog... Read More
As a consumer, we don’t know or care whether the applications we’re using have 10 other concurrent users or 10 million other concurrent users. We expect a speedy, trouble-free response, no matter what. On the other hand, for the organizations responsible for supporting customer experiences, the question of how many customers need to be supported,... Read More
In the course of just a few weeks, virtually everything has changed, both personally and professionally, financially and socially. For enterprise decision makers, every day presents uncharted terrain that has to be navigated. In this new paradigm, connecting with customers is more critical than ever.
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As the market conditions evolve, Global 2000 companies need to pivot quickly to respond to changing business needs. Political, Environmental, Social, and Technological (PEST) trends frequently put companies in situations where they have to evolve their business models to address customer, competitive, or regulatory requirements. Companies that are resilient and responsive to the change not only survive, but they capitalize on the changes and thrive.
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Business leaders at Global 2000 companies are guiding their companies through uncharted territory during this time of great uncertainty. What’s encouraging is many are continuing to invest in improving digital engagement. Building personalized and connected customer experiences is more important than ever. They want to be there for their customers through good times and bad... Read More
There is a common thread through the conversations we’ve had recently with chief information officers, chief data officers, and enterprise architects at Global 2000 companies. What they need right now is the ability to pivot faster to the changing needs of the business. They need an approach to customer data that gives them speed, business... Read More
Graph technology is allowing pharma to model data in a way that offers invaluable insights for marketing, R&D, and compliance teams alike. Google, Facebook and LinkedIn are among those utilizing graph technology, which can model real-world relationships in a way that was not possible in the past. Life sciences industry is leading the way in... Read More
The world has changed. As we set forth into the new normal, consumer packaged goods data can be used to enhance personalization and drive growth.
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The move to direct-to-consumer (D2C) sales by Consumer Packaged Goods (CPG) companies is already a recognizable trend but it’s widely acknowledged that the global pandemic has accelerated its adoption. CPG companies are looking to get connected with their clients more directly than ever before, but how can they do this? What should they be... Read More
DATA INNOVATOR SERIES - Charles specializes in data governance, data quality and data strategy for the insurance industry. He has worked with general insurers, Lloyd’s market firms, brokers and reinsurers in the UK and abroad.
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The experience economy Consumer experience is already a compelling agenda for many different industries and it is becoming increasingly important for Healthcare and Life Sciences too. CPG giants such as Danone have already mastered the art of creating products specifically for individuals who are interested in making healthy and/or more environmentally-friendly choices. Life Sciences... Read More
If anything current challenges have made businesses realize, it is the importance of a responsive business strategy and the ability to pivot to maintain business continuity. Yes, we have heard this before, but never quite realized the importance till recently, with no choice but to adapt. Responsive customer-centric businesses strive to understand their customers, adapt... Read More
So what is master data management and what is a true cloud-native MDM? Cloud-native is a phrase tossed around a lot these days. It is the modern approach to building applications using continuous integration on immutable infrastructure packaged in containers on serverless or managed services deployed using microservices. The obvious question arises – why? Why... Read More
3 Things Data Innovators at Retail & Luxury Brands Have in Common Retail and luxury brand leaders may use different terms to describe customers, including “clients” or “guests.” But, the most innovative retail and luxury brand leadership teams have 3 common areas of focus when it comes to their customers: They focus on building... Read More
In less than six months, COVID-19 has wreaked havoc across the globe in ways no one living today has seen. The human toll – lost lives and livelihoods – has been devastating. More than 470,000 deaths worldwide. Millions out of work; almost 46M in the US alone according to the latest Labor Department report. Businesses... Read More
Have a moment? That’s exactly what your customers want. Customers expect companies with which they do business to be quick, timely, and helpful in the precise moment of interaction. Your ability to make that happen relies on identifying and understanding individual customers to provide well-timed, relevant value across any channel, device, or touchpoints to the... Read More
What’s the role of APIs in the experience economy? APIs are the building blocks for creating new experiences for customers and employees. They power mobile apps, web apps, IoT devices and are used to exchange business-critical information. They also enable apps to interact with each other. APIs play a key role in digital and... Read More