The business landscape is changing like never before. New revenue models, new competition, newer regulations and exceeding customer expectations are forcing organizations to rethink how they do business. Digital transformation is one of the key initiatives for many Fortune 1000 organizations. These organizations are looking for ways to leverage digital technologies, become agile, more productive and above all, provide a connected digital experience for their customers. For digital transformation to succeed, a solid data management foundation is a must.
CUSTOMER-CENTRIC COMPANIES RELY ON RELTIO
Reltio Cloud helps companies create 360-degree views of consumers, organizations, products, stores and suppliers that help understand the complex and dynamic relationships among these data entities. Reltio’s Modern Data Management helps drive the right engagement, through the right channel, and enables companies to personalize experiences to better position their products and services.
Digital Transformation for the Age of the Customer
UNDERSTAND CONSUMER’S NEEDS THROUGHOUT THE JOURNEY – PRE, DURING & POST-PURCHASE
Reltio helps understand customer needs as they evaluate, compare or buy products in today’s multichannel engagement model. Omnichannel support for marketing, sales and service activities require uniform and complete customer understanding. Delivering consistent information across departments and channels, and throughout the consumer journey is essential for good customer experience.
- Detailed views of the customer with complete profile, interaction and transactional data converged from multiple internal and external sources
- Accurate consumer segmentation based on granular attributes
- Consistent omnichannel customer experience
- Key influencer identification based on market segment or geography
- Householding various individuals by uncovering relationships
- Linking of anonymous interactions with identified consumer profiles
Reltio Cloud provides a perfect platform to centralize the representation of consumer information across multiple lines of business, channels and departments.
RELEVANT, ACCESSIBLE & RELIABLE DATA
Reltio’s data-driven applications bring together data from multiple internal, third-party subscriptions, public and social sources to provide access to data that uncover relationships, not just between consumers and products, but locations, family members, channels and transactions. With relevant and accessible data, you can be more responsive to your customers in real-time.
INCREASE SPEED TO MARKET
You can rapidly deploy a Reltio data-driven application specific to your company’s challenges and domain focus in weeks. Reltio’s Data as a Service partnerships with third-party providers such as LexisNexis, Dun & Bradstreet and others, offer you the choice of the best data in the industry.
UNCOVER RELATIONSHIPS, IDENTIFY INFLUENCERS
Uncover relationships using graph technology to help you solve your householding challenges. Reltio’s Self-Learning Graph helps you group individuals into households based on their relationships and profile attributes. Graph technology combined with powerful analytics help you identify influencers in your target segment and their reach. This information is crucial for successful product launches.
SEAMLESS, PERSONALIZED & CONSISTENT CUSTOMER EXPERIENCES
Align global sales, marketing, e-commerce, support and other cross-functional teams more efficiently, to deliver consistent, local customer experiences more efficiently.
With data blended into one place, Reltio helps marketing, sales, e-commerce and support teams create a single identity for your customers, and get visibility into customer preferences, behaviors, product interests and channel choice.
Reltio’s multi-tenant cloud platform integrates seamlessly with personalization cloud-based tools to enhance the quality of underlying data and facilitate personalized interactions with customers.
LEVERAGE THE POWER OF AI & MACHINE LEARNING
Artificial intelligence and machine learning become a trusted advisor when you are able to curate customer demographics and touch points that go into why customers make decisions.
Machine learning and predictive analytics capture all actual business outcomes and enriches the master data in a closed-loop, and suggest next-best-actions to send relevant and consistent information to the customers and find opportunities for up-sell and cross-sell.
Insights like churn propensity, lifetime-value and abandonment rates can be delivered to relevant teams in the context of their job and objectives manage the promotions and social media strategy.
AGILE COMPLIANCE & DATA GOVERNANCE
With new regulations and evolving political landscapes with events like Brexit, it is crucial to adapt to these changes and adhere to regulations, like GDPR and Privacy Shield quickly. Reltio Cloud improves your responsiveness to business changes.
With so many fingers in the data pie, you need comprehensive auditing and tracking features to guarantee compliance. Reltio provides a historical trail for any data merged or updated. Reltio’s fine-grained clickstream analysis can even be used to alert you to abnormal data viewing patterns by application users for possible information breach or theft, or used for compliance and efficiency training of how to best use the application and the data.
One of the world’s largest publisher and distributor of children’s books used a homegrown master data management (MDM) solution to manage their customer data.
10 Steps to GDPR Compliance
Effective May 25, 2018, General Data Protection Regulation (GDPR) will represent the most rigorous data protection regulation ever. Complying is not optional, and the penalties are very high. As companies scurry for total compliance, it makes sense to pause, assess, and use this opportunity not only for compliance but for managing customer data efficiently and gainfully.
MACHINE LEARNING PUTS DATA FRONT AND CENTER FOR BUSINESS
Machine learning is surrounded by fascination and awe. It can drive better personalized experiences with customers, increase workforce effectiveness, and de-risk your organization from security threats and regulations. But, machine learning needs quality data, relevant data, and better context surrounding transactions, interactions, operations and decisions.
Businesses Feeling the Heat of the ‘Amazon Effect’
Over the past 10 years, Amazon’s market value has grown more than 2,000 percent. The entire retail industry is feeling the heat, and companies are investing in digital transformation initiatives to help them compete. Walmart, for example, is rapidly investing in digital capabilities and online brands (it acquired Jet.com, for example).
WHY MASTER DATA MANAGEMENT AND MACHINE LEARNING GO HAND IN HAND
Reltio’s inclusion in the The Forrester Wave™: Machine Learning Data Catalogs Q2 2018, by Michele Goetz with Gene Leganza, Elizabeth Hoberman, and Kara Hartig, Forrester Research, June 2018, sparked (pun intended) several questions. Such as why was Reltio included, how did we receive such strong marks, and why were we the only Master Data Management (MDM) vendor in the Wave?