Reltio Powers Shift to a Responsive Data Management

Pivot quickly to address changing business needs

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Pivoting with a Responsive Data Strategy

As the market conditions evolve, Global 2000 companies need to pivot quickly to respond to changing business needs. Political, Environmental, Social, and Technological (PEST) trends frequently put companies in situations where they have to evolve their business models to address customer, competitive, or regulatory requirements. Companies that are resilient and responsive to the change not only survive, but they capitalize on the changes and thrive.


“We’re accelerating innovation to deliver life-changing medicines and personalized experiences — replacing 67 legacy MDM systems with 3 interlinked regional hubs in Europe, APAC, and the US.”

JOANNA WALKER, Global MDM Architect, AstraZeneca

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Legacy Systems Impede Change

It is critical that your organization, processes, and technology keep pace with the changing business needs, meet changing customer expectations, and adopt new business models. Legacy MDM systems are rigid and inflexible. Every change to data sources, attributes may require redesign of the systems wasting precious time and resources. Simple changes such as adding new attributes to customer profiles may take months.

Are you stuck with disconnected and disjointed customer data from multiple channels, brands and lines of business or slow, constrained and rigid legacy master data management (MDM) systems?

If so, you’re not equipped to pivot fast. You’re not equipped to shift to digital, meet changing customer needs, or address evolving compliance requirements quickly.

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A Responsive Data Strategy enables businesses to be resilient and agile because they can use data in new ways to pivot and adapt.

How Reltio Helps

  • Address changing customer needs
  • Align your organization
  • Adapt operations 
  • Adopt new regulations
  • Align infrastructure
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