Reimagine Customer Data for Direct-to-consumer Initiatives
You’ve mastered your ability to sell through your channel partners, but in the experience economy, you have a new challenge on your hands: You have to figure out how to deliver connected and personalized direct-to-consumer (D2C) channel experiences, in real-time. Your digital, marketing, sales, customer experience and data and analytics teams want to be responsive to consumer needs and deliver value quickly, but they are struggling to do so. Why? Because they’re trying to build D2C initiatives based on a foundation of disjointed or disconnected data.