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Master Data Management: Clean Sheet or Cleaning Up a Mess?

Your business depends on Quality Data. Quality Data depends on you.

You know that Master Data Management is the way to go, but have you…

  • Inherited legacy MDM software?
  • Outgrown a limited domain MDM, such as a Product Information Management (PIM) tool?
  • Had to make do with a dusty Data Warehouse and a rusty ETL tool?

Maybe you have the opportunity to build your company’s first data management infrastructure. Fantastic! But how and where do you start?

David Starnes has been in both positions. In his current role of Director of Enterprise Information Management and Architecture at RedHill Biopharma, David needed to plan and implement a data management architecture where none existed. Not even a database.

He also experienced the pain of challenging an existing on-prem MDM product at BlueCross BlueShield of North Carolina that, quote, “Didn’t master anything.”

David and Chas explore:

  • Assessing your current situation and creating a plan of action
  • Identifying use cases that the Leadership Team can get behind
  • Defining MDM requirements
  • Evaluating vendors
  • Establishing metrics
  • Getting started

Also, learn why David chose Reltio, the company that disrupted the MDM software market when we launched the first cloud-native MDM software-as-a-service (SaaS) platform nearly a decade ago, at RedHill Biopharma and BlueCross BlueShield of North Carolina.

David Starnes
Director, Enterprise Information Management & Architecture
RedHill BioPharma

David Starnes is Director, Enterprise Information Management & Architecture at RedHill Biopharma, a specialty biopharmaceutical company primarily focused on gastrointestinal diseases and infectious diseases. He joined the company after more than 5 years at BlueCross Blue Shield of North Carolina where he was responsible for Information Governance and Stewardship. David was Director, Solutions Implementation and Data Management at Salix Pharmaceuticals. His accomplishments there include leading a multi-project corporate Enterprise Information Management (EIM) initiative consisting of strategic planning, vendor evaluations, contract negotiation, and project management.

David’s first Master Data Management (MDM) implementation was a master repository of healthcare professionals and healthcare organizations. Like many IT leaders, he carefully weighed the advantages and disadvantages of creating an in-house solution compared to implementing third-party MDM software. In his own words, choosing to “reinvent the wheel” would have been a “foolish endeavor”, considering the complexity and scope of the project.

David believes that many companies in the MDM industry are challenged by outdated technology. He has seen companies struggle to onboard new domains to master with agility over the last few years, and hopes that the MDM landscape puts greater emphasis on system integration within the enterprise ecosystem.