The move to direct-to-consumer (D2C) sales by Consumer Packaged Goods (CPG) companies is already a recognizable trend but it’s widely acknowledged that the global pandemic has accelerated its adoption. CPG companies are looking to get connected with their clients more directly than ever before, but how can they do this? What should they be thinking about as they move through today’s challenges and into a different future?
Download this infographic to understand the 5 steps that CPG companies should take in terms of “What” to do and some resources to help them with the “How.”