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Aligning IT and Business with a Connected Customer Responsive Data Strategy

As market conditions evolve, Global 2000 companies need to adapt quickly and implement a connected customer 360 program so they can react to changing business needs. They not only need to be close to their customers to serve and retain them, but they also require a data foundation that supports strategies such as the shift-to-digital.

Building a unified data pipe that provides consistent customer information to all business groups, channels, as well as to AI/ML and BI professionals is important when delivering great connected customer experiences.

Innovators at Global 2000 companies are using a responsive approach to data management so they can adapt faster to the changing needs of their business and keep connected with their customers in today’s contactless economy – all through a connected customer 360 strategy.

Watch this on-demand webinar to learn how to address needs for today, and be ready for the next normal. This on-demand video discusses how the right data strategy helps:

  • IT and data professionals to deliver on business data needs
  • Design a responsive data management program that adapts to your business needs
  • Create a unified data pipe to empower your employees with trusted and connected data for real-time engagement and business decision-making

Ajay Khanna

Ajay Khanna
Vice President, Marketing