To orchestrate a memorable, rewarding customer journey, you need consistent customer information delivered by a single source of truth. Customer data must also be comprehensive and available in real-time across all touchpoints.
Reltio Connected Customer 360, provides a holistic, real-time and actionable understanding of B2B and B2C customers. It builds a single source of truth for customer data by aggregating all structured and unstructured data including interactions and transactions from all sources across the organization. It further enriches the profiles by uncovering relationships among people, products, organizations, and places. With this unified customer information, you can deliver hyper-personalized engagement across all omnichannel touchpoints.
Single Source of Customer Data Across Multiple Touchpoints
Siloed customer data across the organization can be a significant hurdle in delivering connected experiences across the customer journey. Customer data exists in multiple systems and applications, across touchpoints (in-store, online, social media, and phone), geographies, and product lines. Duplicates and discrepancies are unavoidable when these data sources are not connected and they feed different information to point of engagement, resulting in disconnected and poor experiences. Reltio powers all the touchpoints across the customer journey with holistic and consistent data.