Unlocking the Value of Relationships in the Experience Economy
In the experience economy, it’s vital to deliver exceptional customer experiences across all touchpoints. However, to meet this mandate, you have to have all your customer data points connected. While your organization may have collected a lot of customer data, managing this information in disparate systems or in a data lake is not enough. To realize the potential of customer data, you also need to understand relationships between customers, products, organizations, and locations.
Reltio Connected Customer 360 features Connected Graph™, a hybrid, columnar and graph data store that’s architected for the agile, modern enterprise. This data store enables you to manage a virtually infinite number of attributes and relationships, so you can connect people, organizations, products and places.
Reltio Connected Customer 360 can handle the most complex, multi-domain master data management (MDM) challenges. With its multi-model data storage architecture, the platform efficiently and scalably combines data generated through transactions and social interactions, as well as machine-generated data. The platform maintains ongoing insights from new relationships and is not constrained by instances.