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Reltio Wins Ventana Research Digital Innovation Award for Second Consecutive Year

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14th Annual Digital Innovation Awards Honor Innovative Technology for Business and IT; Reltio Identity 360 Named Marketing Category Winner


Redwood City, Calif. — June 30, 2021 — Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, today announced it has been named winner of the 14th Annual Digital Innovation Awards for Marketing by Ventana Research. These prestigious awards identify the top technologies that have the most striking impact in their respective markets, recognizing pioneering vendors that contribute advancements in technology, drive change and increase value for organizations worldwide. According to Ventana Research, Reltio Identity 360 best exemplifies innovation in the applications and technologies that support marketing.

  • Reltio has been named the winner of Ventana Research’s 14th Annual Digital Innovation Awards in the Marketing category for the second consecutive year.
  • The Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to improved efficiency, productivity and the performance of an organization.
  • Reltio Identity 360 is available in free and premium packages. To learn more, click here.

Reltio Identity 360 aggregates person data from all sources, matches identities, removes duplicates, and merges attributes to provide a single source of truth. A universal identifier is then created for the profile to share across all operational and analytical applications.

Reltio Identity 360 improves sales, marketing, and customer service effectiveness by enabling companies to:

  • Personalize customer experiences
  • Precisely market with segmentation, targeting, and context, such as tailored offers
  • Manage rewards and loyalty programs
  • Protect privacy and gaining consent
  • Monitor for fraud and risk
  • Optimize business processes

Top data innovators, marketing teams, and customer experience (CX) professionals at some of the world’s most innovative and admired brands rely on Reltio Identity 360 to bring together person data from all sources to provide a single source of truth, and create a universal identifier for the profile for operational and analytical applications. A strong foundation of master data, interaction data, transaction data, and third-party data is essential to improving customer acquisition, retention and service.

Award winners were selected based on their technology and the extent to which they help organizations innovate or enhance the productivity and outcomes of their business or IT processes. As part of the scoring process and methodology, Ventana Research analysts examine the submissions for not just the innovative technology approach, but also how it applies to people, processes, information and technology, the best practices it supports, the degree of team involvement and the technologies, business impact and value.

Reltio Identity 360 is available in free and premium packages. To learn more, click here.

Chas Kielt, Program Director, Corporate Communications | Customer and Content Marketing, Reltio “We are thrilled that Ventana Research again recognized Reltio for innovation and delivering value to businesses that run data-driven marketing programs. Identity 360 is another first for Reltio. No direct competitor offers a completely free, fully-functional cloud-native MDM service that provides a single source of identity data about customers, contacts, and other persons such as patients, sales representatives, and employees in real-time and at-scale. Identity 360 gives any company access to enterprise-scale SaaS for managing their most important data.”

Mark Smith, CEO and Chief Research Officer, Ventana Research: “The need for marketing to engage in the consistent and worthwhile buyer and customer interactions requires digital innovation to ensure effective classification of the identity. Congratulations to Reltio for being the winner of our Digital Innovation Award for Marketing, and providing the innovation that marketing organizations and those supporting an effective CX can embrace to innovate their marketing efforts.”

About Reltio
Reltio disrupted the master data management (MDM) software market when it launched the first cloud-native MDM software-as-a-service (SaaS) platform nearly a decade ago. The Reltio Connected Data Platform is a proven multi-tenant, multi-domain MDM platform that masters all data types in real-time and at-scale. Customers benefit from agility, scale, simplicity, security, and performance unmatched by Reltio’s competitors.

Reltio Connected Data Platform uniquely features big data architecture to manage massive data volumes in real-time for operational, analytical, and data science use cases, an API-first SaaS business model for rapid configuration and responsive data management, and Connected Graph technology to discover relationships. To learn more, visit www.reltio.com.

Media Contact:
Chas Kielt
Program Director, Corporate Communications | Customer and Content Marketing
+1 855-360-DATA x360