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Data Strategy to Maximize Retail and CPG Digital Transformation ROI

July 22 @ 10:00 am - 10:30 am PDT

Details

Date:
July 22
Time:
10:00 am - 10:30 am
Event Category:

Consumer behavior is evolving at a lightning speed and macroeconomic conditions are unpredictable. Struggles observed by many retailers during the recent COVID related downturn proved that relying on traditional business models is no longer enough to survive these challenges— let alone thrive. Retail and CPG firms must make digital transformation a priority to meet the ever-changing needs of modern shoppers. To provide a consistent connected experience and maximize the ROI of digital transformation initiatives, firms need a responsive data platform for powering real-time operations. Yet, Aberdeen’s research shows that 78% of them are not fully satisfied with their ability to use existing insights to navigate change.

Join this webinar on July 22 at 10 AM PST / 1 PM ET to learn:

  • The top reasons why firms struggle using data to manage their activities
  • How a connected view of the consumer, with actionable insights, helps retail & CPG firms hyper-personalize
  • The key building blocks savvy retail & CPG firms use to adapt
  • Real-life success stories from retail & CPG firms that have mastered responsiveness

Speakers:

Omer Minkara,
Aberdeen
Vice President and Research Group Director,
Customer Experience Management
Swati Sinha,
Reltio
Senior Director, Product Marketing

Details

Date:
July 22
Time:
10:00 am - 10:30 am
Event Category: