Complete Profiles, Contextual Information and Relevant Insights for a True Customer 360
CRM applications are insufficient for enterprises to create a true Customer 360 view, and master data management (MDM) solutions haven’t fulfilled their promises either. Built on legacy relational data models, CRM apps are unable to capture complex real-world relationships like those found in graph-powered applications, such as LinkedIn and Facebook. MDM-only tools, apart from the fact that they are expensive and complicated, leave the transactions and insights to other systems. It’s necessary to go beyond CRM and traditional MDM to get a true Customer 360. Reltio for Customer 360 complements your CRM and marketing automation applications to allow you to improve sales rep. productivity, and targeted customer engagement through multichannel interactions with more reliable customer data. Ultimately reducing cost and increasing your top and bottom line.
COMPLETE CUSTOMER UNDERSTANDING
Whether it’s organizations or people, Reltio Cloud is used by the world’s largest enterprises for Customer 360. They bring together data from multiple internal, third-party, public and social sources for complete profiles, and uncovers relationships not just between people and organizations, but products, locations, contracts, activities and transactions. A complete picture across all sources is needed to accurately formulate recommended actions to achieve desired goals.
GET HIERARCHIES & RELATIONSHIPS YOUR WAY
Separate customer MDM-only tools can help improve the data quality of CRM systems, but without the proper graph-based foundation to capture and manage complex relationships and hierarchies across people, organizations, products and transactions, customer 360 initiatives will continue to be locked into the fixed, rigid legal structures which take months to map to the way you actually do business.
CONTEXTUAL AND PERSONALIZED
Context is an important factor in creating a usable Customer 360 view. Reltio Cloud for Customer 360 provides all the relevant customer information to the user, based on the user’s role and the task at hand. Using built-in, continuous integrated Data as a Service feeds to popular third-party data sources, such as Dun & Bradstreet, you can get a complete 360 view aligned to your objectives.
START SMALL GROW BIG
You can rapidly deploy a Customer 360 data-driven application specific to your industry and domain focus through the Reltio Cloud, or choose to build up complete data and functionality by solving targeted business problems for individual organizational units. Reltio data-driven applications automatically share data, so information is up-to-date, never siloed and always synchronized.
Reltio also provides unique collaborative curation of information by your customer-facing teams. With fine grained workflow and governance, you can be assured of getting the most accurate information in real-time. Reltio can also flexibly deliver information to your downstream applications or provide access through embedded widgets within your CRM application.
STAY IN SYNC
Finally, your entire organization can be on the same page with reliable data and recommended actions to successfully execute on the promise of Customer 360. With Reltio Cloud’s modern data management PaaS underpinning a Customer 360 solution, you can develop relationships and deliver superior customer service to relevant executives and influencers.
10 Steps to GDPR Compliance
Effective May 25, 2018, General Data Protection Regulation (GDPR) will represent the most rigorous data protection regulation ever. Complying is not optional, and the penalties are very high. As companies scurry for total compliance, it makes sense to pause, assess, and use this opportunity not only for compliance but for managing customer data efficiently and gainfully.
MACHINE LEARNING PUTS DATA FRONT AND CENTER FOR BUSINESS
Machine learning is surrounded by fascination and awe. It can drive better personalized experiences with customers, increase workforce effectiveness, and de-risk your organization from security threats and regulations. But, machine learning needs quality data, relevant data, and better context surrounding transactions, interactions, operations and decisions.
Businesses Feeling the Heat of the ‘Amazon Effect’
Over the past 10 years, Amazon’s market value has grown more than 2,000 percent. The entire retail industry is feeling the heat, and companies are investing in digital transformation initiatives to help them compete. Walmart, for example, is rapidly investing in digital capabilities and online brands (it acquired Jet.com, for example).
WHY MASTER DATA MANAGEMENT AND MACHINE LEARNING GO HAND IN HAND
Reltio’s inclusion in the The Forrester Wave™: Machine Learning Data Catalogs Q2 2018, by Michele Goetz with Gene Leganza, Elizabeth Hoberman, and Kara Hartig, Forrester Research, June 2018, sparked (pun intended) several questions. Such as why was Reltio included, how did we receive such strong marks, and why were we the only Master Data Management (MDM) vendor in the Wave?