Machine learning is surrounded by fascination and awe. It can drive better personalized experiences with customers, increase workforce effectiveness, and de-risk your organization from security threats and regulations. But, machine learning needs quality data, relevant data, and better context surrounding transactions, interactions, operations and decisions. Machine learning needs to operate at the heart of your data strategy, not only at the edge. It will prepare and master your data at scale so you can go from data driven to insight driven.