Reltio is recognized a Leader in The Forrester Wave™: Master Data Management, Q2 2023

Every organization must solve daunting data challenges while managing risks, growing profits, and carefully monitoring costs. That’s why the quest for clean, connected, and actionable real-time data has become the linchpin of every successful digital transformation, even in this budget-constrained era.

When done well, master data management (MDM) transforms enterprise data from a chronic source of frustration to its most valuable asset.  At Reltio, we call this approach modern MDM, which we pioneered back in 2011 with the launch of the industry’s first cloud-native SaaS platform. We recognized that digital and cloud transformation requires modern MDM with automated data quality and data unification capabilities and that leveraging the power of the cloud makes MDM easier, cheaper, more secure, flexible and nimbler.

Real-time and AI-driven Modern MDM: Reltio Leads in MDM Strategy 

We’re pleased to share that Reltio has been named an industry Leader in the latest Forrester Wave™  among 12 vendors. Reltio received the highest overall score in the Strategy category and one of the highest scores in the Current Offering category, solidifying our position as a leading innovator in the industry. The report cited, among other things, Reltio’s “real-time AI-driven MDM” capabilities as delivering exceptional data quality and customer 360 for our customers.

As the top vendor in the Strategy category, Reltio was awarded perfect scores in 4 out of the 6 criteria, including Vision, Innovation, Roadmap, and Adoption. The report cited Reltio’s strategic vision: “to strategically go-to-market in B2B, B2C, insurance, financial services, healthcare, and life sciences with pre-built connectors in corresponding velocity packs.” Reltio velocity pack solutions, which include out-of-the-box industry-specific data models, prebuilt integrations to popular applications, and pre-defined implementation assets, were unveiled earlier in 2023 and have helped dramatically accelerate time to value for organizations across industries.

We couldn’t be prouder of blazing the trail for modern data management, and we believe the Forrester Wave results are a powerful validation of the Reltio strategic vision and relentless pursuit to continue disrupting and revolutionizing the industry. Our consistent excellence and leadership position is a testament to our client’s trust in us and the unparalleled value we deliver.   The complete report, including the graphic, is available at www.reltio.com/forrester. You can also read a press release about the report at <LINK>:




Emerging Trends Point to Modern MDM Solutions with AI/ML Capabilities

While we’re pleased to score well in the latest Forrester Wave report, we’re also encouraged by the trends Forrester highlighted in the report that point to a growing need for enterprises to adopt modern MDM solutions. Modern MDM solutions like ours are expected to use more AI/ML capabilities for automated data quality, compliance, low code/no code configuration, and operate with millisecond data latency.

According to Forrester:

“Modern MDMs serve as a hub for consolidating trusted data, integrating data through a graph engine, delivering real-time streaming for data quality management, and providing prebuilt multidomain capabilities to integrate data about customers, products, suppliers, employees, locations, and assets. It bridges the gap in data fabric architecture by offering a connected, governed, secure and compliant data center.” 

Forrester also noted that new information architecture approaches, such as data fabric, are incomplete without a modern MDM solution incorporating AI/ML features. Enterprises seeking to solve fragmentation by connecting and unifying data in real-time across multiple silos need a modern MDM solution to deliver trusted information that fuels digital transformation and a premier customer experience.

Forrester also cited compliance, data security, and robust governance as critical needs, especially now and in highly-regulated industries such as healthcare, insurance, and financial services. With increased data breaches and a growing web of consumer privacy regulations, companies need cutting-edge software built to scale as the volume of data grows exponentially and with flexibility for providing security in a fast-changing environment.

Customer 360: Reltio’s Cutting-Edge, Modern Approach

When it comes to modern MDM, Reltio has led the way with innovation that has pushed industry boundaries for over a decade. Our cloud-native, API-driven platform empowers our customers with real-time data management capabilities that help transform their businesses quickly and at scale through unified, real-time connected data they can trust. Forrester cited our modern MDM for delivering “exceptional data quality and customer 360” capabilities. Getting a comprehensive 360-degree view of customers in digital business processes involves connecting customer master data with other master data entities, hierarchies, transactions, and reference data and is critical for offering a hyper-personalized experience.

As the first cloud-native MDM platform with the largest number of enterprise customers, we are excited that Forrester has recognized our multi-cloud, secure offering. We believe this recognition validates our investments and innovation in AI/ML-based data unification, industry-specific “Velocity Packs” for faster time to value, real-time data quality, and more.

Embracing the Future of Data Management with Reltio

Reltio has been at the forefront of MDM innovation and modernization for over a decade. We pioneered cloud-native deployment, real-time data streaming and processing, and offering built-in data intelligence, industry accelerators, and AI-driven automation. Forrester’s recognition of these features as key trends in the industry validates our dedication to staying ahead of the curve for the next ten years. Our customers value the speed and simplicity of our rapid cloud-native deployment, the exceptional performance of our real-time data streaming, and the rapid time to value achieved through our industry accelerators and AI-driven automation. Our strategy is simple yet powerful: deliver built-in data intelligence that enables enterprise leaders to leverage data as a strategic asset, reduce operational costs, and unlock insights that drive better decisions. Embrace the future with Reltio and revolutionize your business through the power of enterprise data.


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