Alere: How a Medical Device Maker Took Control of its Sales Data
How a Medical Device Maker Took Control of its Sales Data
By Thor Olavsrud CIO | Apr 29, 2016
For the full article, please visit http://www.cio.com/article/3063653/analytics/how-a-medical-device-maker-took-control-of-its-sales-data.html
For medical diagnostic equipment maker Alere, master data management was the key to unlocking its digital transformation."In hindsight, we carried our legacy process for years and years," says Jason Jarrett, senior director of business intelligence and solutions at Alere. "If I could do it again, I would have done this sooner. You're skeptical about disruption, but it would have been better to go ahead, bite the bullet and implement."
In all, he says, the process, including the creation of a new data collection and compensation process involving third-party distributors, took five to six months. The partners created the following:
A vision for a well-run process in finance and a new master data management strategy for the firm
Scorecards that rate each distributors' efforts to submit data as an incentive to deliver better data, on time
A master data management solution built with ZS partner Reltio that enables data stewardship
A new reporting platform that provides visualization and ad hoc analytics
The core of the solution is ZS ARTiS business intelligence platform, which serves as the primary database. It orchestrates feeds of data from multiple sources, including Reltio Cloud Modern Data Management Platform as a Service running on Amazon Web Services, to create Alere's new single-source data feed.