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In 2015, a demographic shift occurred that was in the pipeline for some time: There now exist more Millennials in the workforce than any other generation. This affects how cloud marketers approach their outbound efforts to begin the customer journey. They must appeal to these Millennial gatekeepers and influencers to get them and their companies into the SaaS buyer journey. Yet most middle and upper management roles remain populated by Gen Xers.
Millennials remain more partial to mobile phones and their functionality for text/SMS messaging, instant messaging and social network messaging in the enablement of what’s become known as conversational commerce than other generations. Meanwhile, these other generations (e.g., Generation X) still prefer universal email—or even a direct mailer—over the balkanized world of mobile messaging.