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Best Practices for Improving and Maintaining Data Quality

Data quality directly affects operational efficiency, customer experience, revenue opportunities, compliance, analysis reliability, precision of insights, and business decision confidence. Read Maxim Lukichev's article & learn the best practices for improving and maintaining data quality.

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Reltio Announces Support for Salesforce Customer 360 and the Open Data Initiative

Data management provider Reltio today announced support for Salesforce Customer 360 as well as Adobe, Microsoft, and SAP’s Open Data Initiative. Reltio aims to enhance both by continuously unifying and organizing data while making it universally accessible.

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Want To Provide A Better Website Experience? Fix These 11 Overlooked Pain Points

"Finding the relevant information is the common pain point in an end-user’s online experience. This results from poor data about user behavior and preferences. Organizations must bring together all user data to create a foundation of reliable information, then use advanced analytics and machine learning to provide the personalized, context-based information the user is looking for." - Manish Sood,

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Can Disney's Streaming Service Compete With Netflix? Eleven Tech Pros Weigh In

"To compete with Netflix, Disney must become a data-driven enterprise that provides highly personalized content and intelligent recommendations. Disney must use data about its customers, products and channels to offer relevant content and make recommendations based on viewer preferences and behaviors. This will ensure superior customer experience, quicker adoption and reduced churn." - Manish Sood,

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Using Data and Analytics to Win at Digital Transformation

A focused data management strategy that closes the loop among your master data, operational data, and analytics will support continuous measurement of outcomes from generated insights and recommended actions.

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Avoiding the reference data quagmire

Reference data anchors a company’s data initiatives, and maintaining consistent, high-quality reference data is essential to successful data management. A sound RDM solution provides enterprise-wide benefits, including lower maintenance costs, greater operational efficiencies, more accurate analytics, reliable data governance and full compliance.

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12 Considerations When Implementing Customer Data Platforms into DXPs

“Customer information must be related to other data entities, such as product, store, location and site,” Khanna added. “If your CDP does not support multiple domains, then it should integrate with a multi-domain data management platform that also includes graph technology to uncover these relationships.”

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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Learn the seven steps to take when you build your next platform for managing enterprise customer data if you want to meet the customer expectations of a connected experience and enable compliant engagement.

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The Importance of ‘Self-learning Data Platforms’: In Conversation with Ajay Khanna, VP of Marketing, Reltio

Ajay Khanna, VP of Marketing, Reltio lets us in on the strategic advantage of a self-learning data management platform and the barriers marketing leaders face in optimizing outcomes from their customer data. Ajay has previously held senior positions at Veeva Systems, Oracle and other software companies including KANA, Progress and Amdocs. He holds an MBA in marketing and finance from Santa Clara University.

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