A leading global fast food restaurant chain had a goal of driving digital transformation and personalization across their 40,000+ outlets in more than 100 countries. Creating seamless customer experiences was critical to their business. They needed to reinvent their customer loyalty program by having a single reliable view of their customers across all channels.
Using Reltio Cloud for Consumer 360 they were able to master their customer data to support global operations and feed real-time information to mobile, ecommerce, marketing, and transactional applications to drive omnichannel personalization. Reltio Cloud became a foundational component of their digital transformation journey and customer experience in restaurant industry.