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A Top Global Fast Food Restaurant Chain

A leading global fast food restaurant chain had a goal of driving digital transformation and personalization across their 40,000+ outlets in more than 100 countries. Creating seamless customer experiences was critical to their business. They needed to reinvent their customer loyalty program by having a single reliable view of their customers across all channels.

Using Reltio Cloud for Consumer 360 they were able to master their customer data to support global operations and feed real-time information to mobile, ecommerce, marketing, and transactional applications to drive omnichannel personalization. Reltio Cloud became a foundational component of their digital transformation journey and customer experience in restaurant industry.

It’s less about technology and more about evolving the guest experience. The world has changed. This is an acknowledgement that we want to change with the world and be ahead of the curve.

— Chief Information Officer

Data-driven Minute: Digital Transformation for the Age of the Customer