Know and Serve Your Customers Better
The success of any customer-based strategy depends on complete, current, and correct customer information. Incomplete, inaccurate, or duplicate data can result in poor planning, incorrect sales alignments, lost opportunities, inaccurate discounting, or erroneous credit risk assessments. On the other hand, unified, reliable, and real-time customer and prospect data empowers marketing, sales, and other customer-facing teams to strategically manage the customer lifecycle.
Reltio Connected Data Platform consolidates all information about customer organizations from multiple sources in one place and makes it accessible in real time. Reltio D&B Connector delivers trusted customer data from the industry-leading business data provider Dun & Bradstreet (D&B) to enrich your customer data with firmographics and demographics information so you can increase customer engagement, while improving sales and marketing effectiveness.