How HP Fueled Digital Transformation with a Single View of the Customer

As HP set out to transform itself as a service and solution oriented organization, leaders realized that its data strategy would need to adapt as well. In this session, Chad McCord, Senior Manager at HP, shares HP’s MDM journey which supported the creation of a single view of the customer and rich profiles and how they’re being leveraged enterprise-wide. Learn about how HP’s architectural approach enabled greater flexibility, scalability and how that enabled its IT organization to deliver innovative solutions.

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