"Providing a connected experience for our customers is paramount. Our goal is to leverage customer intelligence across the organization – from the customer-facing team to digital channels to back office processes – in order to deliver a unified and streamlined customer experience. We had to think beyond traditional master data management to understand customers' transactions and interactions. By implementing Reltio's cloud-native Connected Customer 360 platform, we are looking to drive delightful customer experiences, resulting in customer growth, operational efficiency, and reduced risk."
GOTHAM PASUPULETI, Vice President of Customer Data Delivery, Fulton Bank, N.A.