THINKMOJO AND RELTIO CORNER RESPECTIVE MARKETS WITH PERSONALIZED VIDEO
Cutting-edge marketing video increases engagement rate by 1000%
If you were watching a product video and you saw your name on a coffee cup, your picture on the cover of a magazine, and your company’s name on a computer screen, would that get your attention?
Thinkmojo, a premier video marketing agency, and Reltio, the leader in modern data management, are betting that it would. Their new joint effort - a product video that is personalized to each viewer - positions both companies at the forefront of a new era in digital marketing.
The video features a business manager who asks the viewer if their company’s data is reliable or relevant - all while holding a newspaper with the viewer’s company name splashed across the headline of an article about modern data management. As the video proceeds, we see more examples like this, with the viewer’s personal information displayed on an iPad Mini, a coffee mug, and more.
This personalization is not just an effective attention-grabbing technique. It also underscores Reltio’s core message – the power of reliable data, relevant insights,
and recommended actions, that can only come from personalization.
So far, the results have been impressive, with a reported engagement rate 1000% higher than average.
“We’re always looking for innovative ways to reach viewers,” said Yann Lhomme, CEO of Thinkmojo. “And personalized video is the latest way of doing that. Instead of just engaging viewers with an interesting message, it allows you to pull them into your content, making them an active participant in your video. That’s a really powerful difference.”
Ramon Chen, Reltio’s Chief Marketing Officer, said the new video is a key part of his company’s marketing efforts, as it highlights how Reltio is unique from other big data enterprise solutions.
“Part of our marketing focus involves explaining why it’s so important to have the right data at the right time for the right individual,” said Chen. “With this video, we’re not just telling people, we’re showing them, making them feel that same sense of wonder from watching the video as they would from using our product.”
For Thinkmojo, the video marks the beginning of a new frontier in video marketing, of which they hope to be at the forefront.
“Personalized video is just getting started, but as more companies see how effective they can be, I think you’re going to see more and more marketers use this technique,” said Lhomme. “I know we plan on making many more ourselves.”
Thinkmojo is a premier video marketing agency located in the Bay Area, California. Since 2009, they have produced smart video content for hundreds of clients, ranging from tech startups to big brands like Ebay, Slack, Anheuser-Busch, Twitter, Western Union, and more. They are also the founders of Video Marketing 2.0 - the leading video marketing podcast.
Reltio delivers reliable data, relevant insights and recommended actions so companies can be right faster. Reltio Cloud combines data-driven applications with modern data management for better planning, customer engagement and risk management. Companies of all sizes, including leading Fortune 500 companies in healthcare and life sciences, media & entertainment, distribution and retail rely on Reltio. For more information visit www.reltio.com.