The Medical Devices arm of world’s top manufacturer of pharmaceutical, medical and diagnostics devices had multiple acquisitions over past few years. They had a long-standing relationship with a few legacy MDM providers and created a situation with duplicate customer data sets. As a result they couldn’t maintain an authentic single record of their customers across disparate systems and had limited line of sight to sales compensation. They needed to harmonize data across all their operating companies (OpCos) to provide a medical device-wide view of their customers and institute a business-led data governance process to improve data quality and completeness.
The company used Reltio Self-Learning Data Platform to deploy Customer 360 solution to enable single view of their customers across regions & line of businesses (LOBs) and gain insights into strategic customers to drive upsell and cross-sell. It enabled faster access to data for discovery and analysis to yield new Commercial and R&D insights and helped establish robust foundation in support of future M&As and new go-to-market models.
In addition, pre-built Reltio Data as a Service (DaaS) helped them simplify & accelerate integration of third-party data sources for data enrichment. It took them less than 17 weeks to live Customer Master in US across 3 OpCos. Besides, they chose to expand beyond US and went live in EMEA region within 10 weeks. Their goal of ensuring ongoing business & IT alignment and providing the right information at the right time in the right format to the right set of business users now seems possible.