DataDriven23: Warner Bros. Discovery’s MDM journey: Scaling Global Entertainment Distribution

Few industries have seen as much change as global entertainment from content production to distribution in an age of fragmentation and evolving consumption habits. In this session, Thuy Kim, VP of Content Data Services shares how Warner Brothers launched an MDM program to transform its media supply chain to streamline content distribution across 140+ countries. Learn more about where they focused their initial efforts, how they built for scale, and how they measured success.