This white paper is aimed at data and analytics leaders and data management professionals who want to understand how a 360-degree view of customers can best support new digital businesses and how emerging technologies can help.
The paper argues that legacy Customer Data Integration (CDI) must be replaced by a more modern, holistic approach to providing actionable customer identification with a flexible view, and that the rise of digital transformation makes the inclusion of many more kinds of data than traditional master data in the customer 360 view essential.
Download this paper to understand why Connected Customer 360 profiles will put your organization in pole position in the race to monetize data.
This white paper is co-authored by Reltio and Henrik Liliendahl, independent MDM expert and practitioner.