Learn how CarMax is engaging and personalizing customer experiences to boost the lifetime value
Today’s businesses are focused on designing and delivering hyper-personalized and consistent digital experiences (CX) as the key differentiator to attract and retain customers. A great customer experience starts with a customer-centric mindset and designing your data-driven digital transformation to meet your customer expectations. But where do you start?
What elements do you need to build that CX framework? How do you deliver a consistent and relevant experience? What is your data strategy to deliver a connected experience?
Join CMSWire, Jakki Geiger, the Chief Marketing Officer at Reltio, Gautam Puranik, the Head of Business Strategy and Chief Data Officer at CarMax, and Annette Franz, the CEO and Founder of CX Journey, for a live, hour-long webinar where they discuss how to design and deliver an engaging customer experience to boost customer lifetime value.
This webinar will cover:
- The critical components of customer experience
- How to design a CX strategy that meets and exceeds customer expectations
- Identifying business processes to deliver end to end customer experience
- How to leverage data to deliver a superior CX strategy to gain a competitive edge
- Considerations when choosing a platform to manage your customer data