VIDEO

DataDriven23:
How Radisson Hotel Group Enhanced the Customer Experience and Improved Operational Efficiencies

As inflation continues to rise and travelers face higher airfares and hotel rates, consumers and corporations alike are constantly seeking ways to alleviate the escalating travel expenses. By building a consistent, personalized profile of your customers, it becomes increasingly easier to market to them from an operational standpoint and therefore boost loyalty and revenue. Learn how Radisson Hotel Group is building a solid data foundation through MDM to drive customer satisfaction, remove operational inefficiencies, and drive better conversion rates.