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What Retail and Brand Executives Need to Know about Customer Data for the 2021 Holiday Season

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Reltio and Ventana Research Present
“Turn Black Friday Green: Using CX to Boost the Retail Holidays”


Redwood City, Calif. — August 9, 2021 — Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, will host Ventana Research customer experience (CX) expert, Keith Dawson, for a discussion about how Retailers and Brands can position for a profitable holiday shopping season by turning to data to understand and engage shoppers across all channels. The presentation is designed for Retail and CPG executives in sales, marketing, and customer service roles. as well as the ecommerce, data, digital experience, and other tech teams that partner with those functions. Register here.

Key Points

  • “Turn Black Friday Green: Using CX to Boost the Retail Holidays” will take place on Thursday, August 12, 2021 at 9:00 a.m. PT / 12:00 noon ET.
  • Ventana Research CX expert, Keith Dawson, will explain how to build complete, data-rich customer profiles for a successful Holiday Season 2021.
  • Attendees receive a copy of “The 2021 Holiday Planning Guide: Lessons From 2020 to Develop Long-Term Customer Engagement and Loyalty,” from Forrester.
  • Watch on demand now for this free webinar.

Keith Dawson, Vice President & Research Director of Ventana Research, will share how Retailers and Consumer Packaged Goods (CPG) companies selling direct to customer (DTC) should use data to increase brand and customer loyalty going into the 2021 Holiday Season.

Truly knowing and understanding the customer is critical to the success of these strategies. And unified, reliable data delivered in real-time to any point of interaction and any downstream application is required to get that insight.

Keith will explain how complete, data-rich customer profiles can be used to:

  • Acquire and retain customers.
  • Engage customers in the channel of their choice.
  • Personalize experiences.
  • Effectively segment and retarget.
  • Increase lifetime value.

Reltio customers include prestigious international luxury consumer brands in fashion, retail, and personal care, major travel and hospitality brands, global pharmaceutical and life sciences companies, and market-leaders in healthcare, financial services, and technology.

Forrester 2021 Holiday Planning Guide
A copy of Forrester’s recent report, “The 2021 Holiday Planning Guide: Lessons From 2020 to Develop Long-Term Customer Engagement and Loyalty” will be sent to all webinar attendees. The guide provides Retailers and Brands with lessons learned from the COVID Christmas. Topics include marketing, customer service, fulfillment, and cybersecurity.


Keith Dawson, Vice President & Research Director, Ventana Research: “Retailers understand that customer experience is a competitive differentiator, and DTC brands are getting better at it. The challenge, and opportunity, is to unlock even more value by using that data earlier in the holiday season and, importantly, through Black Friday, Cyber Monday, and the beyond to build lasting relationships. I look forward to sharing ideas to help retailers and brands plan for the holidays.”

Chas Kielt, Program Director, Customer and Content Marketing, Reltio: “Data enables omnichannel connected customer experiences. Reltio customers include luxury brands that sell through retail channels, company-owned boutiques, and online in a direct to consumer model. Our customers also include some of those retailers who put customer insight into the hands of sales associates to provide personalized service, and to power customer data platforms for precise segmentation, marketing execution, and campaign management. All use Reltio Connected Customer 360 to unify data, make it trusted, and deliver it in real-time where it is needed.”

About Reltio
Reltio disrupted the master data management (MDM) software market when it launched the first cloud-native MDM software-as-a-service (SaaS) platform nearly a decade ago. The Reltio Connected Data Platform is a proven multi-tenant, multi-domain MDM platform that masters all data types in real-time and at-scale. Customers benefit from agility, scale, simplicity, security, and performance unmatched by Reltio’s competitors.

Reltio Connected Data Platform uniquely features big data architecture to manage massive data volumes in real-time for operational, analytical, and data science use cases, an API-first SaaS business model for rapid configuration and responsive data management, and Connected Graph technology to discover relationships. To learn more, visit www.reltio.com.

Media Contact:
Chas Kielt
Program Director, Corporate Communications | Customer and Content Marketing
+1 855-360-DATA x360