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Reltio Introduces Industry’s First ML-based Match With Active Learning to Deliver Data Quality at the Speed of Business

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Reltio Cloud 2019.2 introduces Machine Learning-based external match with Active Learning, and includes significant enhancements for increased productivity and security.

Redwood Shores, CA – June 23rd, 2019 – Reltio, the provider of modern master data management for customer 360, today announced its newest release, version 2019.2 of Reltio Cloud that introduces advanced ML-based External Match and Active Learning features and includes major enhancements for quicker data modeling, wider connectivity and enhanced security that improve both IT productivity and business user efficiency.

According to the Forrester Report, “Data Technology Pathfinder, December 19, 2018”, “Sculpting models, definitions, and rules into databases confined traditional data management systems to a one-size-fits-all platform. The first step to a flexible data management platform is to establish abstracted repositories and create exchange environments that frame data to consumption. The current generation of data quality tools (machine learning-based data quality and profiling tools, data preparation, machine learning data catalogs) emphasizes data governance and modeling data to align with data consumption.”

The report further noted, “Contextual services, also referred to as semantic services, have attained their own standing in the data landscape to contextually describe, manage, govern, and deliver data. By converging deep learning, machine learning, graph repositories, and search, semantic services become a powerful tool to personalize data and insight for consumption.”

Reltio Cloud 2019.2 features an External Match App that is powered by Machine Learning (ML). Enterprise users will be able to match data and resolve conflicts without having  to setup tedious match rules. Reltio Cloud’s ML component allows users to verify and accept the match criteria which in turn progressively trains the machine toward finer levels of match. Users will be taken through a series of questions (active learning) that will help optimize the ML algorithms to make accurate predictions.  For the first time ever, business users have a consistent way of matching and merging data for better quality, reliability and business value. The task that used to take weeks can now be done in a few hours.

Reltio’s Chief Product Officer, Ramon Chen said: “Creating a true 360-degree view requires smart matching and merging of the data from all sources. The complexity of data matching adds to the time-to-value for most of the master data management initiatives. Machine Learning within modern data management platforms speeds up the matching by deriving rules automatically from data and active learning training by data stewards to make teams productive faster.”

Data teams can now focus their time and efforts for the greatest business impact such as improving customer experience, operational efficiency, and improved compliance, aligned to business value.


Faster Time-to-Value

  • ML-based Match IQ: The ML-based External Match feature allows users to verify and accept the match criteria which in turn progressively trains the machine towards finer levels of match without the need to set up any match rules
  • Enhanced Data Modeler: Enterprise users  can now create new Entity Types and new Relationship Types through the Data Modeler application. The intuitive UI of the Data Modeler allows users to easily enrich the new Entity Types and the new Relationship Types by adding attributes enabling fast data modeling
  • Versatile Data Loader: Leveraging the power of the relationship graph is a key tenet of Reltio’s modern Master Data Management platform. The new data loader can now onboard entities as well as relationships with enriched mapping and attributes

Enhanced Data Security, Governance, and Compliance

  • Reltio Shield: Another new product offering in this release is Reltio Shield. Reltio Shield empowers organizations to safeguard their data in Reltio using their own generated encryption keys. It provides the security infrastructure for encrypting data stored in Reltio’s data repositories, using the Advanced Encryption Standard (AES) with 256-bit keys. It achieves this with no impact to users or applications. New keys can be introduced on demand or automatically by schedule, with background re-encryption of data and no service downtime. The product offering helps organizations comply with internal security policies and practices as well as external compliance and data privacy standards such as PCI DSS, HIPAA/Hitech, and GDPR.

In addition to the above key new features, Reltio Cloud 2019.2 comes with many other enhancements such as workflow-based task management, data quality dashboards, and environment management that improves the end user experience and productivity.

Reltio will be the Platinum sponsor of MDM & Data Governance Summit. The event will be held from July 10th to 12th, 2019 in Chicago.

Chas Kielt
Senior Director, Industry Solutions Marketing and Corporate Communications
+1 855-360-DATA x360

About Reltio

Reltio is an award-winning cloud software provider which enables enterprises to win in the experience economy. Reltio Connected Customer 360 is a fundamentally better way to create rich customer profiles that include relationships, omnichannel transaction and interaction data, and other valuable insights. Global 2000 enterprises use this information to fully understand customers and deliver exceptional experiences.

Innovative global brands trust Reltio Connected Customer 360 to manage the customer data that matters most to their businesses. Reltio customers include eight of the top 10 global pharmaceutical and life sciences companies, market-leaders in healthcare, financial services, and technology, major travel and hospitality brands, and prestigious international luxury consumer brands in fashion, retail, and personal care. Visit www.reltio.com to reimagine your customer experience.