In today’s fast-paced, data-driven business landscape, organizations are constantly searching for innovative solutions to harness the power of their data and unlock the full potential of digital transformation.
At Reltio, we offer a comprehensive product suite to meet customers’ needs wherever they are on their data unification journey. Our AI-driven offerings include 360 Data Products, Multidomain MDM, and Entity Resolution—powered by our Connected Data Platform.
I am thrilled to announce the launch of the first in the series of 360 Data Products – the Reltio Customer 360 Data Product.
Poorly governed data projects hinder agility and market responsiveness
Customer data is everywhere in an organization—but is it the right data? Business teams often request specific customer data for various projects or use cases, prompting data teams to create separate customer 360 views. Seagen, a Reltio customer, faced the common challenge of managing customer data across its organization. Multiple business teams requested specific customer data for various projects, creating separate customer 360 views and resulting in duplicative, siloed, and untrusted datasets. To address this issue, Seagen created data products for healthcare professional (HCP) and healthcare organization (HCO) data, identifying the origins of all this data and the downstream consumers of this information.
Seagen discovered that different teams had similar pain points, primarily related to identifying and creating quality records for HCPs and HCOs. They also realized that the duplicate records were being cleansed in silos across different teams and systems, a process they called “duplicate cleansing.”
Reltio’s approach to data product thinking was central in driving a single source of truth for domain owners regarding creating data products. By emphasizing findability, accessibility, interoperability, and reusability of data, Seagen’s domain owners, acting as the owners and producers of their data products, achieved increased overall business value, domain owner accountability for data quality, and a better understanding of the boundaries of each data product. Through a partnership with Reltio, Seagen created trusted, unified data products that solved their data management challenges and supported multiple domains across the organization. Visit here to learn more about Seagen’s data product use case.
Revolutionizing customer data management with Reltio Customer 360 Data Product
The Reltio Customer 360 Data Product is a groundbreaking solution that sets new standards in customer data management. This next-generation cloud solution provides a comprehensive view of customer data in milliseconds. For users, the new solution offers a significant leap toward future-proofing their enterprises against the evolving data challenges of the digital age.
Our new product empowers organizations to take control of their data, break down silos, and create a unified, 360-degree view of their customers. With Reltio’s technology, our customers can make better-informed decisions, optimize their operations, and deliver exceptional customer experiences, ultimately driving growth and staying ahead in an increasingly competitive landscape.
Customer-focused innovation is on the menu at Reltio
What sets the Reltio Customer 360 Data Product apart from traditional customer data platforms (CDPs) is its array of AI-powered advancements:
- Enterprise-wide Data Sources: Reltio Customer 360 Data Product is not limited to a single application or data source. It unifies customer data across any first-party and third-party sources, ranging from customer relationship management (CRM) tools to enterprise resource planning systems (ERP) to marketing applications and many other 3rd party data sources, ensuring a complete and accurate understanding of your customers.
- Groundbreaking Approach to Entity Resolution: With Reltio’s FERN, powered by LLM and pre-trained ML models, data unification reaches new heights. FERN enables rule-free matching with high accuracy across industries, minimizing effort and boosting productivity.
- Real-Time Operations: Reltio Customer 360 Data Product mobilizes continuously curated customer profiles in milliseconds and at scale, enabling businesses to respond to customer needs and market changes with unparalleled agility.
- Streamlined Data Interoperability: By facilitating secure, reusable, and high-quality data assets, Reltio Customer 360 Data Product accelerates enterprise-wide initiatives and fosters collaboration among business stakeholders.
In addition to these differentiating features, the Reltio Customer 360 Data Product offers other benefits:
- Conversational Data Exploration: With Reltio Intelligent Assistant (RIA), using gen AI and natural language technology, it is easier than ever for users to search digital content. This new feature helps speed up time to value by amplifying productivity by placing the answers to complex technical questions at the users’ fingertips.
- Segmentation and Activation: You can identify and create customer segments in Reltio. With Reltio Integration Hub you can activate your segments with prebuilt connectors to any consuming application you choose.
- Flexibility, Scalability, Security: Supports individual and organization customer types with flexible data modeling, rapid scalability, security, and data sovereignty.
Reltio’s comprehensive product lineup empowers businesses to unlock the true potential of their data and drive meaningful digital transformation. The Reltio Customer 360 Data Product enables organizations to deliver personalized experiences, improve operational efficiency, and respond quickly to market changes by providing a comprehensive, real-time view of customer data.
With the power to unify, enrich, and mobilize customer data in real-time, businesses can confidently embrace the future and unlock the full potential of their data-driven strategies.
We are excited to roll out even more 360 Data Products in the upcoming months.
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