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Forrester: Insights-Driven Businesses Appoint Data Leadership

New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the organization. Read this report to see how today’s CDOs must embrace the mandate to foster insights-driven organizations.

Key Takeaways

  • Insights-Driven Organizations Appoint CDOs: CDO mandates include the use of the data: CDOs build internal services bureaus to further advance the evolution toward being an insights-driven organization.
  • CDOs’ Focus Shifts Up The Data Value Chain: Data leadership today no longer focuses on the data as the end game. Instead, data management and governance are a means to improving and facilitating the data use and sharing — both internally and with partners and customers.
  • Data Leaders Achieve Business Goals: Top revenue performers recognize the need — and CDOs deliver.