Beyond Customer Data Unification: Why MDM is essential for comprehensive Customer Data Management in Pharma & Healthcare

In this video, PwC breaks down the MDM vs. CDP puzzle, discusses the venn diagram between both disciplines, and reveals why both are vital for healthcare and pharma’s success.

Personalized medicine is the future, but it demands top-tier customer data.  Discover why MDM isn’t just another acronym – it’s the key to data accuracy, governance, and a complete customer journey view that customer data platforms (CDP) alone can’t provide.