Insights driven maturity feels like it has stalled with only 7% of organizations reporting that they are advanced insights-driven businesses in 2021, according to the Forrester Analytics Business Technographics® Data And Analytics Survey, 2021. Our experts believe that this “pause” is the calm before the storm, and that the decisions made in 2023 will fuel or extinguish a world of insights opportunity. With an uncertain 2023 approaching, data teams sit atop a tipping point that looks like rollercoaster carts gathering on a straightaway before the drop — only data teams with their partners, practices, and platforms lined up and prepared will move with speed and efficiency in the uncertain year ahead.
