Master data management: The key to getting more from your data

Master data management can give organizations a leg up by allowing them to easily organize and access data about customers, suppliers, products, and employees.

This article is a collaborative effort by Aziz Shaikh, Holger Harreis, Jorge Machado, and Kayvaun Rowshankish, with Rachit Saxena and Rajat Jain, representing views from McKinsey Digital.